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New MediaStorm-ICRC Release: I Know Where I’m Going

We are pleased to release I Know Where I’m Going, our most recent client project produced with the International Committee of the Red Cross (ICRC).

The goal of this piece was to better inform North American law and policy audiences about the work of ICRC in a key operational context of growing interest to the military and foreign policy deciders the organization interacts with daily.

Hussein Saleh, a uniquely positioned Yemeni ICRC staff member and the subject of the story, was hit by shrapnel from an airstrike shortly after the coverage was completed.

His tragic death added an unwelcome dimension to the project, which also became a tribute and a record of his dedication to humanitarianism for his colleagues in Aden, for the organization as a whole and for his family in particular.

Despite these difficult circumstances, I Know Where I’m Going remains part of a strategy to inform North American policymakers about humanitarian issues by publishing innovative, original and relevant multimedia products on Intercross, the blog of the ICRC in Washington D.C.

Watch the film and read the full project case study at http://mediastorm.com/clients/i-know-where-im-going-for-icrc.

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