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An In-Depth Look at Multimedia Trends Around the World


In a pioneering study commissioned by World Press Photo, Dr. David Campbell examines current practices in multimedia against the background of the disruption in the traditional media economy and the revolution in how people consume news today.

Visual Storytelling in the Age of Post-Industrialist Journalism

The project, which ran from July 2012-April 2013, aims to map the global emergence and development of multimedia in visual storytelling, especially photojournalism.

The study examines these issues through a comparative look at multimedia trends in three parts of the world: the USA, Europe, and China. In each of these locations, the research team asked five questions:

  1. How is multimedia being produced?
  2. How is multimedia being financed?
  3. How is multimedia being published and distributed, and who is publishing/distributing multimedia?
  4. How are viewers consuming multimedia?
  5. Which types of multimedia attract the most attention, and what are the criteria of success?

Download the full research report and join in the discussion on Dr. Campbell’s blog.

Multimedia & Visual Storytelling: The Start of a Conversation

To hear from multimedia makers themselves, the research team produced a series of five video conversations with some of the leading players in the field giving their views, and sharing their personal experiences, about the challenges in funding, producing and distributing multimedia.

Multimedia & Visual Storytelling: The Start of a Conversation, part 1

Multimedia & Visual Storytelling: The Start of a Conversation, part 2

Multimedia & Visual Storytelling: The Start of a Conversation, part 3

Multimedia & Visual Storytelling: The Start of a Conversation, part 4

Multimedia & Visual Storytelling: The Start of a Conversation, part 5

About World Press Photo

World Press Photo organizes the leading international contest in visual journalism. The foundation is committed to supporting and advancing high standards in photojournalism and documentary storytelling worldwide. Its aim is to generate wide public interest in and appreciation for the work of photographers and other visual journalists, and for the free exchange of information. The activities include organizing annual photojournalism and multimedia contests and global exhibition tours.

The Academy programs strive to stimulate high-quality visual journalism through educational programs, grants and by creating greater visibility through a variety of publications. World Press Photo is an independent, non-profit organization with its office in Amsterdam, the Netherlands, where it was founded in 1955. Learn more at www.worldpressphoto.org/.

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