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Goal
Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. The awards ceremony is also ICP’s primary fundraising benefit, with its revenues assisting the center's various programs.

ICP commissioned MediaStorm to create a short film about each of the recipients to screen at the awards ceremony and to later remain online. The films serve as an introduction of the recipients to the audience as well as a showcase of their work, highlighting the motivations for honoring them with Infinity Awards.

Client: International Center of Photography, Harbers Family Foundation
Published: May 2, 2013
Services Utilized
Motion Graphics
Multimedia Production
Original Reporting
The Challenge
Jeff Bridges’ photographic archive spans more than three decades and several dozen movies. Many of his images have never been available publicly. And because he is not primarily a photographer, Mr. Bridges’ work was not centrally located or always easily accessible. The primary obstacle in completing this project was access to high-resolution scans.

A second challenge was finding out late in the process that we would be producing this piece in addition to the other seven pieces. At first we were nervous because we were already pressed for time, but when we found out it was the “Dude,” we knew we had to do it, even if it meant flying across the country for the interview.


The Solution
MediaStorm worked closely with representatives of Rose Gallery as well as his personal editor in order to meet a tight deadline. MediaStorm used screenshots and snapshots taken of his book as placeholders until the gallery staff was able to locate and send high-resolution images.

We also worked with Rose Gallery staff to arrange the interview and flew to Los Angeles to conduct it. The gallery staff was incredibly helpful, coordinating the interview, setting up the space for us and staying late so we could complete the interview. Bridges arrived early and gave us all the time we needed.


The Results
The result is a portrait of Jeff Bridges as seen from the other side of the camera. The actor talks about the intersection of his photography and professional career with both humor and insight.

In addition to this piece, MediaStorm interviewed the recipients and gathered images to create stories about each of the other recipients. The resulting eight short films serve individually as biographical glimpses into the recipients’ work and collectively as a portrait of some of the important contributors to photography today.


Individual Films

Blurring the line between subjects and friends, Kitra Cahana captures a rare level of intimacy with her subjects. As a documentary photographer, her images explore anthropological, social and spiritual themes through a human perspective. Watch it now.

As a photographer, Erik Madigan Heck does not differentiate between art and fashion in his work. Adhering to no rules, embracing his fears and seeing endless possibilities, Heck creates images people remember. Watch it now.

Looking, and trusting in that act alone, Mishka Henner explores photography as an appropriation artist. Through new and alternative technology, Henner inspects art from the past while innovating in the present. Watch it now.

David Goldblatt spent his life documenting apartheid in South Africa. While many photographers chased mass demonstrations and violent rebellions, Goldblatt focused on the cultural values that led to more than 40 years of repression. Watch it now.

Surreal and mysterious, North Korea was a black hole to outsiders wanting a glimpse of the country. That all changed in 2012, when AP photographer David Guttenfelder led the opening of the bureau's newest office inside the North Korea. Watch it now.

The idea of an African space program may sound funny to some, but not to Cristina de Middel. Through a mix of fact and fiction, de Middel forces viewers to reinterpret a 1960s space program in Zambia in her photobook, The Afronauts. Watch it now.

Pat Schoenfeld, 2013 ICP Trustees Award recipient and last remaining member of ICP's original staff, shares stories from ICP's earliest days and reflects on her continued involvement--though in a different capacity--nearly 40 years later. Watch it now.

Since 1985 ICP's Infinity Awards have brought attention to outstanding achievements in photography. The 2013 Infinity Awards films serve as a portrait of some of the important contributors to photography today. Watch it now.

About the Client
The International Center of Photography (ICP) is the world’s leading institution dedicated to the practice and understanding of photography and the reproduced image in all its forms. Through our exhibitions, educational programs, and community outreach, we offer an open forum for dialogue about the role images play in our culture. Since our founding, we have presented more than 500 exhibitions and offered thousands of classes, providing instruction at every level. ICP is a center where photographers and artists, students and scholars can create and interpret the world of the image within our comprehensive educational facilities and archive.
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