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Goal
Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. The awards ceremony is also ICP’s primary fundraising benefit, with its revenues assisting the center's various programs.

ICP commissioned MediaStorm to create a short film about each of the recipients to screen at the awards ceremony and to later remain online. The films serve as an introduction of the recipients to the audience as well as a showcase of their work, highlighting the motivations for honoring them with Infinity Awards.

Client: International Center of Photography, Harbers Family Foundation
Published: May 2, 2013
Services Utilized
Motion Graphics
Multimedia Production
Original Reporting
The Challenge
For this piece, the interview was the challenge. Kitra Cahana was in Israel and we were unable to do an in-person interview. We knew this film, along with the other films for ICP, was going to be driven by the photographer’s narrative. This made the interview process extremely important. What we gathered during those two hours would determine the quality and depth of the entire final experience.

We also wanted all our films to have a consistent look and feel, which we knew would be challenging without our crew on the shoot.


The Solution
In order to create a similar look and feel despite the distance, we hired a videographer in Israel to light and shoot the interview for us. We sent him detailed instructions to help him set up the cameras and lighting.

To keep the interview process personal and intimate, we held the interview over Skype. Kitra looked into the computer screen while answering questions and conversing. The camera was set up next to the computer.

Although this is not ideal, we felt it would be better for us to conduct the interview than to just send the videographer a list of questions. A lot of the best content gathered from interviews stems from follow-up questions. You never know where the subject will take the conversation or what thoughts certain responses will spark. As an interviewer, reacting to these situations accordingly is vital. This is why we decided to conduct the interview over Skype.


The Results
MediaStorm interviewed the recipients and gathered images to create stories about each of their careers. The resulting eight short films serve individually as biographical glimpses into the recipients’ work and collectively as a portrait of some of the important contributors to photography today.


Individual Films

Jeff Bridges is an Academy Award-winning actor. He is also an accomplished photographer. He's been taking pictures on the set of his movies for more than 30 years, capturing intimate and surprising behind-the-scenes moments. Watch it now.

As a photographer, Erik Madigan Heck does not differentiate between art and fashion in his work. Adhering to no rules, embracing his fears and seeing endless possibilities, Heck creates images people remember. Watch it now.

Looking, and trusting in that act alone, Mishka Henner explores photography as an appropriation artist. Through new and alternative technology, Henner inspects art from the past while innovating in the present. Watch it now.

David Goldblatt spent his life documenting apartheid in South Africa. While many photographers chased mass demonstrations and violent rebellions, Goldblatt focused on the cultural values that led to more than 40 years of repression. Watch it now.

Surreal and mysterious, North Korea was a black hole to outsiders wanting a glimpse of the country. That all changed in 2012, when AP photographer David Guttenfelder led the opening of the bureau's newest office inside the North Korea. Watch it now.

The idea of an African space program may sound funny to some, but not to Cristina de Middel. Through a mix of fact and fiction, de Middel forces viewers to reinterpret a 1960s space program in Zambia in her photobook, The Afronauts. Watch it now.

Pat Schoenfeld, 2013 ICP Trustees Award recipient and last remaining member of ICP's original staff, shares stories from ICP's earliest days and reflects on her continued involvement--though in a different capacity--nearly 40 years later. Watch it now.

Since 1985 ICP's Infinity Awards have brought attention to outstanding achievements in photography. The 2013 Infinity Awards films serve as a portrait of some of the important contributors to photography today. Watch it now.

About the Client
The International Center of Photography (ICP) is the world’s leading institution dedicated to the practice and understanding of photography and the reproduced image in all its forms. Through our exhibitions, educational programs, and community outreach, we offer an open forum for dialogue about the role images play in our culture. Since our founding, we have presented more than 500 exhibitions and offered thousands of classes, providing instruction at every level. ICP is a center where photographers and artists, students and scholars can create and interpret the world of the image within our comprehensive educational facilities and archive.
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