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Goal
Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. The awards ceremony is also ICP’s primary fundraising benefit, with its revenues assisting the center's various programs.

ICP commissioned MediaStorm to create a short film about each of the recipients to screen at the awards ceremony and to later remain online. The films serve as an introduction of the recipients to the audience as well as a showcase of their work, highlighting the motivations for honoring them with Infinity Awards.

Client: International Center of Photography, Harbers Studios
Published: April 29, 2014
Services Utilized
Motion Graphics
Multimedia Production
Original Reporting
The Challenge
Jurgen Schadeberg’s works spans over 65 years and includes a vast subject matter. He has multiple archives and has published several books on what he has seen since he started his career as a photographer. Mr. Schadeberg’s files were readily available to us and he and his wife, Claudia, were incredibly helpful in providing their high resolution scans to us in a timely manner. The primary obstacle for this project was figuring out how to narrow down 65 years worth of work and incredible stories into a short film.

Another challenge was that fact that Jurgen and Claudia Schadeberg live in Valencia, Spain, and weren’t able to travel to New York before our project deadline.

However, we were able to send our team to Valencia to shoot the interview and spend time documenting the award recipient at his home. This proved extremely helpful in the editing process in terms of content.


The Solution
MediaStorm worked intensively on the transcript of Mr. Schadeberg’s interview. Every time we made a cut of the interview, we would be sure to keep in as many stories as possible, and whittle down more and more at each review. We ended up with several stories that not only paint a picture of Mr. Schadeberg’s life story, but reveal his kind, warm (and often times humorous) demeanor.


The Results
The result is a portrait of a historically significant photographer who has been making significant portraits for his entire career. Mr. Schadeberg talks about both the tragedy and the beauty he has seen and provides the viewer with a unique and hopeful glimpse into a dark national history.


Individual Films

Too Young to Wed, a transmedia campaign using images by Stephanie Sinclair and videos by Jessica Dimmock, works to support girls who are already married and ultimately bring an end to child marriage. Watch it now.

Adam Broomberg and Oliver Chanarin are a collaborative team that has spent the last 15 years pushing the boundaries of what it means to be a traditional photographer. Watch it now.

James Welling’s vibrant digital inkjet prints and detailed colored photograms offer an experimental sensibility to photography. His photography serves as a window into the imagination and brings color to life. Watch it now.

Since 1985 ICP's Infinity Awards have brought attention to outstanding achievements in photography. The 2014 Infinity Awards films serve as a portrait of some of the important contributors to photography today. Watch it now.

About the Client
The International Center of Photography (ICP) is the world’s leading institution dedicated to the practice and understanding of photography and the reproduced image in all its forms. Through our exhibitions, educational programs, and community outreach, we offer an open forum for dialogue about the role images play in our culture. Since our founding, we have presented more than 500 exhibitions and offered thousands of classes, providing instruction at every level. ICP is a center where photographers and artists, students and scholars can create and interpret the world of the image within our comprehensive educational facilities and archive.
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