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Goal
Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. The awards ceremony is also ICP’s primary fundraising benefit, with its revenues assisting the center's various programs.

ICP commissioned MediaStorm to create a short film about each of the recipients to screen at the awards ceremony and to later remain online. The films serve as an introduction of the recipients to the audience as well as a showcase of their work, highlighting the motivations for honoring them with Infinity Awards.

Client: International Center of Photography, Harbers Studios
Published: April 29, 2014
Services Utilized
Motion Graphics
Multimedia Production
Original Reporting
The Challenge
The Too Young to Wed campaign has done a great job of bringing attention to the story of child marriage. The challenge was to make an original video that celebrated the work these two women have done, but also emphasized the important changes this campaign has championed in the fight against child marriage.


The Solution
We incorporated several different speeches by world leaders such as Hillary Clinton as well as news anchors like Christiane Amanpour.

In the past two years, incredible steps were taken to prevent child marriage, and Too Young to Wed has been at the center of that campaign. In some cases, the girls themselves are starting to fight for their right to an education and an innocent childhood. In order to tell the complete story, we felt that we must include these milestones, whether they were at the grassroots level or an international one.


The Results
MediaStorm interviewed the recipients and gathered images to create stories about each of their careers. The resulting six short films serve individually as biographical glimpses into the recipients’ work and collectively as a portrait of some of the important contributors to photography today.


Individual Films

Adam Broomberg and Oliver Chanarin are a collaborative team that has spent the last 15 years pushing the boundaries of what it means to be a traditional photographer. Watch it now.

James Welling’s vibrant digital inkjet prints and detailed colored photograms offer an experimental sensibility to photography. His photography serves as a window into the imagination and brings color to life. Watch it now.

Jürgen Schadeberg, whose career spans more than 65 years, has been called the father of South African photography. He photographed defining moments in South African history, including the early days of Nelson Mandela’s political presence. Watch it now.

Since 1985 ICP's Infinity Awards have brought attention to outstanding achievements in photography. The 2014 Infinity Awards films serve as a portrait of some of the important contributors to photography today. Watch it now.

About the Client
The International Center of Photography (ICP) is the world’s leading institution dedicated to the practice and understanding of photography and the reproduced image in all its forms. Through our exhibitions, educational programs, and community outreach, we offer an open forum for dialogue about the role images play in our culture. Since our founding, we have presented more than 500 exhibitions and offered thousands of classes, providing instruction at every level. ICP is a center where photographers and artists, students and scholars can create and interpret the world of the image within our comprehensive educational facilities and archive.
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