The guide opens to the full width and height of the user’s browser window, centering the main content of the site in the screen and focusing the user’s attention to the main content. For further immersion, the user can full screen the site as well as full screen each video.
For the overview video, our team worked in conjunction with The Council on Foreign Relations to revise the script numerous times. We sought to create a structure that stayed faithful to their intentions, while simultaneously allowing us to create a cinematic experience, one that offered the viewer an opportunity to reflect on the information presented.
Technically, the guide is templated in Flash and editable by CFR staff through external XML files. Each chapter is built on an organized structure that allows for a variety of displays of information from images, graphs, interactive maps, and video, allowing the user to approach information in different ways.
It was important to CFR that the guide in some form was accessible to users on devices that did not support Flash. Users who go to the site on their iphone or ipad are able to see an alternate but limited version of the site that offers the overview video for viewing.
Another important new feature for the guide was incorporating social media as well as highlighted links to other feature interactives by CFR. Along the footer of guide are buttons for sharing the site to the major social media sites like Facebook, Twitter, and Digg. The footer also contains a menu to other feature interactives via thumbnail and text.
The result is a more cohesive experience that although is a visual departure from the cfr.org site maintains the aesthetics and branding of CFR.
Crisis Guide: Pakistan
was very well received by the Council on Foreign Relations and at launch was among the top five pages on CFR’s site.
The Council on Foreign Relations (CFR) dedicates itself to improving the understanding of the world, its challenges, and the foreign policy choices faced by the U.S. and other countries. The website
is an extensive and trusted resource used by educators and students, government officials, business executives, journalists, and civic and religious leaders.