As always, the greatest challenge was finding the right subject. Starbucks, in cooperation with MediaStorm, identified several potential candidates. MediaStorm producer Tim McLaughlin
, and cinematographer Lisa Berglund conducted pre-interviews to identify the best candidates.
Additionally, with only four weeks to find, develop, shoot, and edit three versions of the project, communication between MediaStorm, Starbucks and the cinematographer Lisa Berglund needed to be open and fluid.
MediaStorm and Starbucks identified clear objectives before searching for the story. Knowing the client’s objectives made the process of finding the right subject, capturing the story and editing the film much more attainable in the allotted time.
Starbucks will use the film on Veteran’s Day, 2013 to help launch their veterans hiring initiative. They will also use the film throughout their organization as a way to highlight the benefits of hiring veterans.
Founded in 1971 in Seattle, Starbucks has become the premier roaster and retailer of specialty coffee in the world, with more than 15,000 stores in 50 countries. They participate in a number of community support activities, including their Shared Planet initiative, (Starbucks)RED, the Starbucks Foundation, and the Ethos(R) Water Fund.