MediaStorm's solution was to create a system to organize and prioritize the footage.
First, the videos were quickly reviewed and color coded by priority. We prioritized the interview footage so that we could build the narrative while the remaining footage was processed. We transcoded the interviews, connected the video with the sound using PluralEyes, and the resulting audio files were sent to a transcriber.
While the interview footage was being transcribed, we transcoded the remaining footage. We found PluralEyes doesn’t work as well on broll clips, particularly scenes shot outside. If there is background noise or camera handling noise, the camera’s native waveform will be different than the professional audio, making it difficult to sync.
From there we identified the key emotional moments for each soldier, and the social media elements were built around these moments. While editing the social media clips we simultaneously organized the footage to prepare for the 12-minute doc.
By staying well-organized and focused with all of the media assets, MediaStorm was able to deliver the 12-minute documentary ahead of schedule. It screened at the Sears headquarters, and we received great feedback from the management team.
The Executive Director of Rebuilding together writes, "From the bottom of my heart, thank you for letting me be a part of the project. It is one of the most incredible things I have ever had the opportunity to be a part of (and working at RTBC I have blessed with so many incredible opportunities). The final piece is AMAZING."
Sears' Heroes at Home program
provides support to military service members, veterans and their families through joint efforts with various non-profit organizations as well as through the Heroes at Home Wish Registry