In order to get what we needed in such a short amount of time we took a "day in the life" approach with our subject. This allowed us to isolate her from our large crew and gather visual content that would show how she spent her money throughout the day.
After the initial two days of coverage with the large crew we decided we did not have the type of moments that we needed to make the piece compelling. Therefore we decided to go back on our own and spend time one on one with our subject, in order to capture the candid, story telling moments that we so desperately needed to make the piece intimate and engaging.
Another approach we took in order to make the content more compelling was to have our subject wear a small HD camera called the GoPro HD
on a chest harness. We had her wear the camera as she went about her daily routine. This allowed for a unique point of view and helped to further illustrate in an interesting way where her money went.
And finally, despite this being a shoot for an advertising agency we stuck to our guns and approached the story with the same mind set we would with anything else. This gave us an end product that felt intimate and real and allowed us to deliver the information in a way that was engaging.