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Goal
The goal of this production was to make a short film about Italian fashion designer Miuccia Prada for the Wall Street Journal Magazine’s fifth annual Innovator Awards.

Client: WSJ. Magazine
Published: November 5, 2015

The Challenge
Mrs. Prada has spent decades working in the fashion industry. This year, however, she created a foundation dedicated to contemporary art, the Fondazione Prada. The challenge of the film was to acknowledge this creation, while also informing the viewer of her innovation in fashion. Because Mrs. Prada was not available for an interview, MediaStorm would also need to find someone familiar with both topics.

The Solution
The Wall Street Journal Magazine identified designer and architect Rem Koolhaas, founder of OMA and longtime collaborator with Prada. Koolhaas has worked with Mrs. Prada for over a decade, designing her runway shows and most recently, the Fondazione Prada. Koolhaas was the perfect interview to acknowledge both her establishment of the foundation, as well as what makes her special as a fashion designer.


The Results
The films were premiered at The Wall Street Journal Magazine’s fifth annual Innovator Awards on November 4, 2015 and were released online the following day.

About the Client
With five global editions spanning 62 countries, WSJ. Magazine—which publishes 12 issues a year—is The Wall Street Journal's luxury-lifestyle publication dedicated to the power and passions of the Journal's readership.




Individual Films

Karl Ove Knausgaard is the celebrated author of a massive six-volume autobiography. But Knausgaard remains confused by the attention. This is a portrait of a man who has achieved massive success yet still considers himself unworthy. Watch it now.

Thomas Heatherwick’s studio is located in London, just below a budget hotel. The space is littered with the tools of making. In this studio, and with these tools, some of the most spectacular designs of the last 20 years have been made. Watch it now.

Prada, the brand and its founder, are a force in fashion. It continues to reflect the instinct and intellect of Miuccia. Prada. “When I do a show,” she says, “No one will tell me what to do.” Watch it now.

Currently watching

Stewart Butterfield has twice attempted to build a video game. Both times, he failed. Out of those failures, however, Butterfield helped usher in and build two of the most important tools for their respective fields. Watch it now.

Angelina Jolie Pitt’s onscreen roles have been some of the most memorable and celebrated in American cinema. Though many would be content to continue that successful career path, Jolie Pitt took a risk in 2011. Watch it now.

Richard Serra has spent his life as an artist redefining space. His work, often massive monoliths that would buckle most foundations, force the viewer to re-engage with their surroundings. Watch it now.

Mark Parker, CEO of Nike, isn’t your traditional chief executive. "The last thing we want," says Parker, "is to be a big dumb company that feels we can put a swoosh on something and people will buy that." Watch it now.

MediaStorm partnered with the Wall St. Journal Magazine to produce seven short films honoring each of the awardees of the Magazine’s fifth annual Innovator Awards. Watch it now.

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