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Goal
The goal of this production was to make a short film about American artist Richard Serra for the Wall Street Journal Magazine’s fifth annual Innovator Awards.

Client: WSJ. Magazine
Published: November 5, 2015

The Challenge
The main challenge for this piece was the unavailability of the main subject for an on-camera interview. The only circumstance that was available to the team was an over the phone interview with Mr. Serra. The audio only interview over the phone posed both quality issues, and issues of identification. Phone audio is highly compressed, and because there was no visual to accompany that audio, there was no possibility of a visual ID of the winner.

The Solution
MediaStorm used the combination of Audio Hijack Pro and Skype to record the interview. Skype typically provides better quality recordings, and Audio Hijack Pro allowed us to get the highest quality file out of Skype.

Additionally, MediaStorm Editor and Producer, Tim McLaughlin, recorded his own voice during the interview, eventually using that audio to set up and explain the fact that the audio was recorded over the phone.


The Results
The films were premiered at The Wall Street Journal Magazine’s fifth annual Innovator Awards on November 4, 2015 and were released online the following day.

About the Client
With five global editions spanning 62 countries, WSJ. Magazine—which publishes 12 issues a year—is The Wall Street Journal's luxury-lifestyle publication dedicated to the power and passions of the Journal's readership.




Individual Films

Karl Ove Knausgaard is the celebrated author of a massive six-volume autobiography. But Knausgaard remains confused by the attention. This is a portrait of a man who has achieved massive success yet still considers himself unworthy. Watch it now.

Thomas Heatherwick’s studio is located in London, just below a budget hotel. The space is littered with the tools of making. In this studio, and with these tools, some of the most spectacular designs of the last 20 years have been made. Watch it now.

Prada, the brand and its founder, are a force in fashion. It continues to reflect the instinct and intellect of Miuccia. Prada. “When I do a show,” she says, “No one will tell me what to do.” Watch it now.

Stewart Butterfield has twice attempted to build a video game. Both times, he failed. Out of those failures, however, Butterfield helped usher in and build two of the most important tools for their respective fields. Watch it now.

Angelina Jolie Pitt’s onscreen roles have been some of the most memorable and celebrated in American cinema. Though many would be content to continue that successful career path, Jolie Pitt took a risk in 2011. Watch it now.

Richard Serra has spent his life as an artist redefining space. His work, often massive monoliths that would buckle most foundations, force the viewer to re-engage with their surroundings. Watch it now.

Currently watching

Mark Parker, CEO of Nike, isn’t your traditional chief executive. "The last thing we want," says Parker, "is to be a big dumb company that feels we can put a swoosh on something and people will buy that." Watch it now.

MediaStorm partnered with the Wall St. Journal Magazine to produce seven short films honoring each of the awardees of the Magazine’s fifth annual Innovator Awards. Watch it now.

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