Mr. Butterfield’s company provides low cost communication software to teams. While that may be exciting in use, it isn’t the most engaging topic for video. MediaStorm needed to develop a film that was as engaging to watch as it was informative.
Editor and Producer, Tim McLaughlin, decided the film needed to open with a problem most everyone has dealt with; the amount of email we get in our inbox.
Opening with a problem that is eventually “solved” by Mr. Butterfield’s software creates a more personal connection between the subject and the viewer. It helps that Mr. Butterfield commiserates with the issue in a personal and humorous way. In order to visualize Mr. Butterfield’s narrative, MediaStorm used screen capture software to illustrate some of the frustrations Mr. Butterfield expressed with modern communication software.
The films were premiered at The Wall Street Journal Magazine’s fifth annual Innovator Awards on November 4, 2015 and were released online the following day.
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