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Goal
The goal of this production was to make a short film about Canadian-born CEO & cofounder of Slack, Stewart Butterfield, for the Wall Street Journal Magazine’s fifth annual Innovator Awards.

Client: WSJ. Magazine
Published: November 5, 2015

The Challenge
Mr. Butterfield’s company provides low cost communication software to teams. While that may be exciting in use, it isn’t the most engaging topic for video. MediaStorm needed to develop a film that was as engaging to watch as it was informative.

The Solution
Editor and Producer, Tim McLaughlin, decided the film needed to open with a problem most everyone has dealt with; the amount of email we get in our inbox.

Opening with a problem that is eventually “solved” by Mr. Butterfield’s software creates a more personal connection between the subject and the viewer. It helps that Mr. Butterfield commiserates with the issue in a personal and humorous way. In order to visualize Mr. Butterfield’s narrative, MediaStorm used screen capture software to illustrate some of the frustrations Mr. Butterfield expressed with modern communication software.


The Results
The films were premiered at The Wall Street Journal Magazine’s fifth annual Innovator Awards on November 4, 2015 and were released online the following day.

About the Client
With five global editions spanning 62 countries, WSJ. Magazine—which publishes 12 issues a year—is The Wall Street Journal's luxury-lifestyle publication dedicated to the power and passions of the Journal's readership.




Individual Films

Karl Ove Knausgaard is the celebrated author of a massive six-volume autobiography. But Knausgaard remains confused by the attention. This is a portrait of a man who has achieved massive success yet still considers himself unworthy. Watch it now.

Thomas Heatherwick’s studio is located in London, just below a budget hotel. The space is littered with the tools of making. In this studio, and with these tools, some of the most spectacular designs of the last 20 years have been made. Watch it now.

Prada, the brand and its founder, are a force in fashion. It continues to reflect the instinct and intellect of Miuccia. Prada. “When I do a show,” she says, “No one will tell me what to do.” Watch it now.

Stewart Butterfield has twice attempted to build a video game. Both times, he failed. Out of those failures, however, Butterfield helped usher in and build two of the most important tools for their respective fields. Watch it now.

Currently watching

Angelina Jolie Pitt’s onscreen roles have been some of the most memorable and celebrated in American cinema. Though many would be content to continue that successful career path, Jolie Pitt took a risk in 2011. Watch it now.

Richard Serra has spent his life as an artist redefining space. His work, often massive monoliths that would buckle most foundations, force the viewer to re-engage with their surroundings. Watch it now.

Mark Parker, CEO of Nike, isn’t your traditional chief executive. "The last thing we want," says Parker, "is to be a big dumb company that feels we can put a swoosh on something and people will buy that." Watch it now.

MediaStorm partnered with the Wall St. Journal Magazine to produce seven short films honoring each of the awardees of the Magazine’s fifth annual Innovator Awards. Watch it now.

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