Doug GrantMMW 05: Sept 2009
Doug Grant is Managing Partner of Brandtrust. When Daryl Travis approached Doug about creating a different kind of branding company, Doug was immediately inspired. "I was tired of the way the advertising industry had lost sight of the connection between brands and people," Doug said. Since then, he has dedicated his professional life to helping Brandtrust clients gain a deeper understanding of their customers and inspire fresh thinking among their employees.
To this day, Doug maintains that Brandtrust is the only company of its kind in the brand consulting space. "I've seen companies spend hundreds of thousands of dollars on strategic consulting, and they'll walk away with a huge PowerPoint deck or set of binders that doesn't effectively direct them on how to proceed," says Doug. "We're different in that we bring our clients a deeper understanding of their customers. We look at the principles and patterns of what's worked for them in the past and show them how they can build on that to move ahead towards a deeper emotional connection with their customers."
As Managing Partner of Brandtrust, Doug has led teams to develop breakthrough strategies for brands such as Nestlé, Coke, General Mills, Hewlett-Packard, Quaker Oats and Harley-Davidson.
In addition to a passionate dedication to photography, Doug likes to spend his time outside of work running marathons, cycling, reading voraciously and hanging out with his son, Reilly.
Doug participated in the September 2009 MediaStorm Storytelling Workshop
. He had the following to say about his experience:
The MediaStorm workshop was amazing. They take you through every step of the process in such a way that you come away from the experience with both an incredible understanding of how to bring stories to life and a desire to put the knowledge into action as quickly as possible.
It was a grueling week, but I've come away feeling both confident in my abilities and inspired at the potential. I'd do it again in a heart beat!