The 2010 World Photography Festival and Sony World Photography Awards will be held April 22-27, in Cannes, France.

The Festival offers photographers and its industry a fantastic 3 day program and features events such as talks by veteran photographers, portfolio reviews given by experts in the industry, exhibitions, screenings, workshops, daily live shooting stations and an industry symposium for all to attend and listen to renowned industry leaders talk about the current trends, issues and debates concerning photography today.

The Awards ceremony showcase is for the first time open for the everyone to attend and will deliver a visual journey through many diverse genres of photography.

The festival organizers have kindly offered our readers a 15% discount on all tickets for the Festival and Awards ceremony event. Tickets start at £15 – £30 and portfolio reviews start at £60 for 3 sessions.

Confirmed leading industry participators this year are photographers Nadav Kander (UK), Bohnchang Koo (Korea) and Pablo Bartholomew (India), Chloe Limpkin (UK) (Photo Director of Harpers Bazzar), Aidan Sullivan (UK) (VP of Getty Images), Bill Hunt (USA) (Co-Founder of Hasted-Hunt Gallery), Trisha Ziff (Mexico) (curator and filmmaker), Zelda Cheatle (UK) Curator and Portfolio Manager of Tosca Fund, Roberto Koch (Italy) (Publisher of Contrasto and Founder of FORMA), Monica Allende (UK) (Picture Editor of the Sunday Times Magazine), Mark Sealy (UK) (Director of Autograph – the Association of Black Photographers), Michelle Dunn (USA) (Co-Publisher, Aperture Magazine; Editor-at-Large, Chronicle Books), Grant Scott (UK) (Group Brand Editor of Imaging for Professional Photography and Photography Monthly magazines), Scott Thode (USA) (Freelance Curator and Picture Editor), Sue Steward (UK) (Photography Critic, Writer, Radio Broadcaster and Photo Editor), Adrian Evans (UK) (Director of Panos Pictures Agency), Adrian Boot (UK) (Music Photographer and co-founder of www.urbanimage.tv), Jonathan Torgovnik (USA)(Photojournalist and Founder of Foundation Rwanda), Idris Khan (UK) (Artist) and many more to be announced.

For discounted tickets, visit the Festival website, and use promotional code SWPA15.

The website for the Festival will offer you additional information about the program and continuously update as they confirm new events and participators.