MediaStorm’s Advice to Multimedia Producers

After my last post, 10 Ways to Improve Your Multimedia Right Now, I thought it might be instructive to take a step back from technical issues and focus instead on some of the underlying ideas that help shape the production process at MediaStorm. The concepts below have been compiled by members of the MediaStorm team over the course of their careers. Most of these ideas will hold true whether you are creating multimedia in Final Cut Pro, iMovie, or Soundslides. Equipment Never update your hardware or software in the middle of a project. After you've completed your project, backup to a separate drive, then update. If Final Cut is behaving oddly, try deleting your preferences by using FCP Rescue or do it manually, using the instructions detailed in this previous blog post.    When building an editing suite, purchase the fastest computer, largest display, most accurate speakers, and the most comfortable chair…

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MediaStorm’s Ten Ways To Improve Your Multimedia Production Right Now

Often, as multimedia producers, we are given work to edit that others have created. Some things simply cannot be changed, like an out-of-focus photograph. But there are some things we can do right now to improve the work no matter how challenging the original assets may be. (Note: This list is not meant to be dogmatic. I've broken all these rules. They're offered as a suggested starting point.) 1. Don't use dissolves between images. As a general principal, these are unnecessary. 2. Avoid excessive pans and other Ken Burns-style effects. Animation on stills is effective only when done sparingly. These techniques should be a surprise like an exclamation point in literature. And as Elmore Leonard teaches, "You are allowed no more than two or three per 100,000 words of prose." So let's just say two still animation effects for every 10 minutes of your project. See Finding the Way Home for an…

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Improving Audio on the Canon EOS 5D Mk II

Kevin Reylek over at B&H has done a fantastic review of options to record better audio with the Canon EOS 5D Mark II. Kevin writes: "While the onboard mic performs as advertised, I found it to be serviceable at best. Consisting of just 3 tiny pinholes on the front of the camera body, the mic doesn't have the greatest pickup distance or quality. It is capable of picking up general ambience and voices, but it also picks up a fair amount of handling noise, which can mar an otherwise suitable recording. So, if you're recording video clips with the goal of having them heard as well, then an add-on mic is a must." They did multiple testings with several mics, and you can listen to the results at the bottom of the article.  While some of the options might seem a little impractical and unwieldy, if you're serious about using a 5D…

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Why it’s worth it to buy decent gear

We get questions almost daily from people interested in shooting/producing multimedia projects, wondering what they need to buy to do it well.  We have a suggested gear list on our website, but a lot of people come back with, "Wow, that all costs a lot.  What are some good, cheap options?"  MediaStorm Producer Bob Sacha offers his thoughts on why it really is worth it to go all in: Everyone wants to buy the smallest lightest video camera because we’re already carrying a lot of gear. But be careful not to short change yourself. Most of the palm-sized video cameras make it difficult or impossible to access basic controls like ISO and Gain and most do not allow an external microphone. For the still photographer, this is the equivalent of not being able to adjust your ISO (gain) and having to hunt three levels down in a menu to change the white…

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Eric Maierson interviewed in Edit Well Newsletter

MediaStorm producer Eric Maierson is interviewed in the current issue of Larry Jordan's rich-media newsletter, Edit Well, (vol. 2 no. 8). Maierson discusses how he uses Final Cut Pro and Aperture, as well as an overview of MediaStorm's production workflow. Edit Well is published monthly by Peachpit press. For subscription information, please visit editwell.com. Learn more about our approach to producing multimedia by purchasing MediaStorm's Post-production Workflow. Spanning more than 200 steps, the workflow covers every phase of editing, from organizing and editing assets in Final Cut Pro 7 through backing up and archiving your project. The workflow includes exclusive access to our Aperture Workflow and our Final Cut Asset Parser. Learn more about MediaStorm's Post-production Workflow.

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