Worth Clicking: MediaStorm Links Roundup

You've made it through another week. To celebrate, unwind with some of our favorite reads and videos from the past week. All links are hand-picked by the MediaStorm staff. Cheers! Google just demoted your television set into a second screen, a slave to your phone or tablet or laptop. [BuzzMachine] Despite new technology and the leveling of the creative playing field, video is still a prisoner inside the rectangle viewing window. Can it be freed? [Inside the Story] Turns your iPad into a Mac control pad. [Macworld] The production duo behind Beasts of the Southern Wild has a fellowship from NYU’s Cinema Research Institute to research grassroots audience outreach for films; here are the top takeways from their research so far. [Indiewire] Is your work designed to stand the test of time? [Seth's Blog] Innovation happens when ideas intersect, so innovative people are at the intersection of fields. [Fast Company] Steinway &…

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Read more about the article Brian Storm on Why You’ll Never Master Multimedia

Brian Storm on Why You’ll Never Master Multimedia

Senior Producer Eric Maierson’s post “I Hate ‘Multimedia’” stirred up a discussion on what success in our industry looks like and what is required to get us there. We used your comments and questions to ask our Executive Producer and Founder Brian Storm (with thoughts from Director of Photography Rick Gershon) how visual storytellers can flourish in a constantly evolving industry. Do you hate ‘multimedia’ too? Hate is a strong word, but I would argue that word has become meaningless. It’s sort of like saying “awesome.” What does awesome mean anymore? Everything is awesome. Multimedia has been associated with my professional title for twenty years of my life. So, of course, the word means something to me. What I’ve seen happen is that it means something different to everyone you talk to. Eric made a bunch of good points about it being too small in scope. It’s about our industry, the way…

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Read more about the article In Praise of Tim McLaughlin
Eric and Tim. Photo by Shameel Arafin.

In Praise of Tim McLaughlin

Do you know Tim McLaughlin? If you do, then you know he’s a gem. Not only is he a seriously genuine person–one of the finest–he’s also a tremendous editor. Go watch Surviving the Peace: Angola, a project he produced with gorgeous footage from Rick Gershon. It’s hardly a secret around the office that I have a 5-lb.-gummy-bear-sized man-crush on Tim. What I love about our relationship, besides his immense patience for my shenanigans, is his almost incessant drive to improve his skills. Tim’s desire to be better is palpable. And it’s infectious. I can’t tell you how many times I’ve meandered into his room feeling self-satisfied with my own work only to be floored by some sleight-of-hand he’s conjured up. Inevitably, such moments send me back to my desk, convinced I can do better. In moments of fancy, I imagine us as something akin to K.K. Downing and Glenn Tipton, the fierce…

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Read more about the article MediaStorm Announces New Operations and Social Media Manager, Cortney Cleveland

MediaStorm Announces New Operations and Social Media Manager, Cortney Cleveland

MediaStorm is excited to announce that summer intern Cortney Cleveland will permanently join our staff as our new Operations and Social Media Manager. Since joining the MediaStorm team in May, she has overseen the company's social media presence including the launch of our revamped outposts on Tumblr and LinkedIn. Cortney is a freelance writer, helping entrepreneurs and brands tell their stories on the web. She also brings years of public relations experience to her position, having worked on a variety of communications campaigns and managed high-profile client accounts for public relations agencies in Washington, DC (GMMB) and New York City (Peppercom).

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