Finishing is the Hard Part
Creative work is of course never really finished. As the saying goes, it’s only abandoned. Nevertheless, the last few days of production can feel excruciatingly difficult. At MediaStorm, we often say that the last 10 percent of work requires 30 percent of the effort. So why is that? I think the struggle comes from two equally strong and opposing forces. On the one hand, there’s a certain impatience at the end of a project. Often after spending weeks or even months on the same piece, I’m frankly ready to be done. I’m ready for others to start watching. On the other hand, finishing a project requires a meticulous attention to detail. Just as my work feels like it’s coming to an end, there’s a barrage of tedious but requisite tasks that need to be finished: adding room tone, mixing and repairing audio, color correcting video. So even as there’s a strong pull…