Read more about the article MediaStorm Guide to Using Adobe Lightroom with Premiere Pro

MediaStorm Guide to Using Adobe Lightroom with Premiere Pro

This article is part of a series of posts with tips and tricks from our producers’ experience working with Adobe Premiere Pro CC after years of working in Final Cut Pro. To read more about why we made the switch, check out this post.

Adiós Aperture

Apple recently announced its plans to retire both Aperture and iPhoto. The company will create one unified application, titled Photos, that will be part of OS X Yosemite.

While Yosemite will continue to support Aperture, as well as provide an upgrade path for Photos compatibility, development of Aperture will cease. (It’s worth noting that the last major upgrade to Aperture was version 3.5, released in October 2013.)

Aperture users are left with three basic options:

  • Continue to work in Aperture, in the same manner that some still use Final Cut Pro 7.
  • Adopt Photos in to their workflows when it becomes available.
  • Use an alternative application like Adobe’s Lightroom.

While some suggest that Photos will be a powerful replacement for iPhoto and Aperture, Macworld author David Sparks states, “The desktop Photos app likely won’t offer all the power that currently exists in Aperture; I’m certain its photo-alteration tools will take a hit.”

I hope that’s not the case. Nevertheless, MediaStorm is now considering adopting Lightroom in to our post-production workflow.

(more…)

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Read more about the article MediaStorm Accepting Fall Internship Applications Through July 15th

MediaStorm Accepting Fall Internship Applications Through July 15th

We’re currently accepting applications for our Fall 2014 internship. If you’re motivated, highly organized, and passionate about multimedia, we’d love to hear from you. The internship generally runs from September to December, but start dates are flexible. We’re looking for applicants with experience in multimedia production, design, motion graphics, and/or web development. Internships are paid. How to Apply All applications must be submitted through our online application form. Applicants should be prepared to supply: Links to pieces produced/collaborated on (please indicate role in each) Available start/end dates Hours/week available Applications are due July 15, 2014. Frequently Asked Questions Trying to decide if you should apply? Here are answers to the most frequently asked questions we get from applicants. What will I be doing as a Mediastorm intern? This is a production internship. You will be working closely with the MediaStorm team to produce multimedia projects. This means full days in front of…

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Read more about the article New Features in Premiere Pro CC (2014)

New Features in Premiere Pro CC (2014)

This article is part of a series of posts with tips and tricks from our producers' experience working with Adobe Premiere Pro CC after years of working in Final Cut Pro. To read more about why we made the switch, check out this post. In June, Adobe released major updates across their Creative Cloud suite of applications, including Premiere Pro CC. In the coming weeks, I will show you some of these great new features. First though, here are some highlights that are most exciting: Browse After Effects projects in the Media Browser. Audio pitch remains the same when you shuttle forwards and back. The ability to select all tracks backwards. Select multiple transitions and change their durations simultaneously. Match Frame backwards, from the Source window to the Timeline. Tag ‘favorites’ in the Media Browser. Automatically back up autosave files to Adobe’s Creative Cloud. All video and audio tracks can be locked…

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Read more about the article The One Thing

The One Thing

Editing is about making decisions, thousands and thousands of them. Everything from whether to use a one-frame audio dissolve that will ultimately go unnoticed to how to arrange the scenes of your story in order to create the most powerful dramatic arc—the kind of choice that will ultimately determine the success of your work. Decisions lead to other options which lead to other decisions and on and on, seemingly forever. It’s easy to get lost in trying to predict how a single choice will affect the rest of your work when you arrive downstream. It can feel overwhelming. And Lord knows, I’ve done my share of fretting. When I think about the work to be done on my current project, part of me wants to crawl under a bed with a bag of candy and a stack of comic books. But I don’t because I have two weapons in that fight. I…

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