Join Eric Maierson at the 2014 TID Workshop

Join MediaStorm Producer Eric Maierson at The Image Deconstructed Workshop for a discussion on fear and creativity. The workshop will be held at Carroll Hall in the School of Journalism and Mass Communications on the campus of The University of North Carolina, Chapel Hill April 11th - ­12th, 2014. Register online to attend. Event Details Making images is more than just pushing a button. Rooted in the process of examining the mental approach to image making, The Image Deconstructed Workshop returns for its second year. A collection of leading professionals make up this year’s faculty. From editors to photographers, trauma therapists to business advisors, our staff will help participants navigate the shifting landscape of the industry. The workshop’s active approach to education provides participants with tangible strategies and tools that can be put into practice when they return home. For more information visit the TID website or follow them on Twitter, Facebook,…

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Read more about the article The First Step in Your Social Media Strategy Isn’t What You Think
Aly, Cortney & Samia - The women of MediaStorm get social. Photo: Shameel Arafin / MediaStorm

The First Step in Your Social Media Strategy Isn’t What You Think

Social media is vital to content distribution. Filmmakers, photographers and journalists who don’t use it are missing out on the opportunity to build direct relationships with their audience. But getting social online can feel overwhelming to storytellers who don’t use these tools in their personal lives. In our Methodology workshops, the first questions participants looking to get started with social media ask me are: which platforms are worth my time and what in the world do I talk about all day?

It seems daunting, but the answer to both questions is simple: Listen first.

It’s easy to overlook the value of listening when socializing online or in person. Our instinct is to just dive in. But that’s not a strategic way to build your business. As every great procrastinator knows, new social platforms and tools are debuting all the time and it’s easy for social media to turn into a time suck that steals productivity rather than a tool that promotes your work.

Aly, Cortney & Samia – The women of MediaStorm get social.
Photo: Shameel Arafin / MediaStorm

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User Questions on the MediaStorm Post-Production Workflow

Marius asks: I’ve previously bought your complete workflow and recently the Field Guide (so much good information guys!!). But I have a question. In the folder structure section you usually create an Z_Version folder and Z_Transcription. What do you put in these folders and why is it a Z? Let me begin by explaining the purpose of the version and transcription folders. At MediaStorm, we transcribe every interview. It’s the only way to make sure that no good bite gets left behind. It’s almost impossible to connect responses from the first minute of an interview with those spoken at the end unless they’re written down. So before we create a multi-camera sequence, we export an audio file of each interview for transcription. These audio files are exported to the Z_Transcription folder and can be deleted at the end of production as they won’t be used directly in the final project. The Z_Versions folder is used…

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