MediaStorm’s Guide to iPad Compression for the Web

With the advent of Apple's new iPad, cross-platform multimedia producers have an opportunity for an additional means of distribution. Much has been made of the iPad's functionality, and its limitations. But there's little actual documentation on the best way to encode for this device, particularly from Apple. The following steps outline MediaStorm's compressions settings for web-based iPad playback. That is, this is our best practices for creating H.264 QuickTime files for the web. To begin, open Compressor. (Note: If you don't have Compressor, part of Final Cut Pro Studio, you can also use QuickTime Pro 7, available from Apple for $29.99.) In Compressor's Settings window (command-3), click the plus button on the right side. Choose QuickTime movie. A new custom setting will appear in your window named Untitled QuickTime Movie. Double click it to open the settings in the Inspector window. In the Name field, rename the setting. Make sure to include…

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