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The 2013 recipient, Pat Schoenfeld, has made contributions not only as a trustee, but as a member of ICP’s founding staff. Working with Cornell Capa from ICP’s first days in 1974, she launched the bookstore and the publications department, began the membership and intern programs, and assisted with public relations and corporate memberships. The last remaining member of ICP’s original family, Pat shares stories from the center’s earliest days and reflects on what it means to remain involved—though in a different capacity—nearly 40 years later.

Published: May 2nd, 2013

Credits

A film by
Pat Schoenfeld
Featuring
Director & Producer
Editor & Producer
Motion Graphics

Special Thanks

This film was made possible with the generous support of the Harbers Family Foundation.


Recognition

Webby

Year: 2014

Place: Winner

Category: Documentary: Series

NPPA's Best of Photojournalism

Year: 2014

Place: Honorable Mention

Category: Visual Column


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The Goal

Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. The awards ceremony is also ICP’s primary fundraising benefit, with its revenues assisting the center's various programs.

Harbers Studios commissioned MediaStorm, on behalf of ICP, to create a short film about each of the recipients to screen at the awards ceremony and to later remain online. The films serve as an introduction of the recipients to the audience as well as a showcase of their work, highlighting the motivations for honoring them with Infinity Awards.


The Challenge

Pat Schoenfeld stands alone as the only Infinity Award-winner who is not a photographer. Unlike the other productions for this series, there was no photographic work readily available to illustrate her story.

It quickly became apparent that MediaStorm would need access to the ICP photographic archive in order to create a meaningful tribute to the honoree.


The Solution

The MediaStorm team worked closely with members of the ICP staff to obtain historical images of both the physical location and noteworthy photographers who spent time within its doors. This search necessitated significant coordination to locate the best material. MediaStorm further supplemented ICP’s images with photographs from both Magnum and Getty, in particular photographs of the institution's founder, Cornell Capa.


The Results

MediaStorm interviewed the recipients and gathered images to create stories about each of their careers. The resulting eight short films serve individually as biographical glimpses into the recipients’ work and collectively as a portrait of some of the important contributors to photography today.


Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. The awards ceremony is also ICP’s primary fundraising benefit, with its revenues assisting the center's various programs.

Harbers Studios commissioned MediaStorm, on behalf of ICP, to create a short film about each of the recipients to screen at the awards ceremony and to display online. The films pay tribute to the contributions of each artist to the craft and field of photography and demonstrate ICP's commitment to them.

As a privately funded nonprofit arts and education organization, ICP depends in large part on friends such as you for support. Your generosity is vital to ICP as it continues to grow and succeed in its mission: to present photography's extraordinary power to the public.

There are many ways to give to ICP: Donate to the Annual Fund, create a scholarship, sponsor exhibitions and education programs, contribute to the Collection, or make a planned gift.



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