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Goal
Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. The awards ceremony is also ICP’s primary fundraising benefit, with its revenues assisting the center's various programs.

Harbers Studios commissioned MediaStorm, on behalf of ICP, to create a short film about each of the recipients to screen at the awards ceremony and to later remain online. The films serve as an introduction of the recipients to the audience as well as a showcase of their work, highlighting the motivations for honoring them with Infinity Awards.

Client: Harbers Studios, International Center of Photography
Published: April 29, 2014
The Challenge
James Welling has been taking photographs for over 40 years and has a vast archive of abstract and representational work. Much of his early work was black and white, but his most recent work is vibrantly colorful. We had to find a balance between these two chapters of his career.


The Solution
We structured his interview so that it would take the viewer on the same journey he went on as he moved from watercolor, to black and white abstract photography, to his color photograms and abstract photographs.


The Results
MediaStorm interviewed the recipients and gathered images to create stories about each of their careers. The resulting films serve individually as biographical glimpses into the recipients’ work and collectively as a portrait of some of the important contributors to photography today.


Individual Films

Too Young to Wed, a transmedia campaign using images by Stephanie Sinclair and videos by Jessica Dimmock, works to support girls who are already married and ultimately bring an end to child marriage. Watch it now.

Adam Broomberg and Oliver Chanarin are a collaborative team that has spent the last 15 years pushing the boundaries of what it means to be a traditional photographer. Watch it now.

Jürgen Schadeberg, whose career spans more than 65 years, has been called the father of South African photography. He photographed defining moments in South African history, including the early days of Nelson Mandela’s political presence. Watch it now.

Since 1985 ICP's Infinity Awards have brought attention to outstanding achievements in photography. The 2014 Infinity Awards films serve as a portrait of some of the important contributors to photography today. Watch it now.

About the Client
This film was a collaboration with Harbers Studio and the International Center of Photography.

Harbers Studios turbocharges the efforts of charitable entrepreneurs by helping them tell their stories. Our goal is to help them articulate and share the value of the work they do so they can inspire others to help them do it. Working with some of the best filmmaking talent in the world, we create compelling visual narratives that enhance the endeavors of organizations working to make the world a better place.

The International Center of Photography (ICP) is the world’s leading institution dedicated to the practice and understanding of photography and the reproduced image in all its forms. Through our exhibitions, educational programs, and community outreach, we offer an open forum for dialogue about the role images play in our culture. Since our founding, we have presented more than 500 exhibitions and offered thousands of classes, providing instruction at every level. ICP is a center where photographers and artists, students and scholars can create and interpret the world of the image within our comprehensive educational facilities and archive.
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