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Goal
For over 30 years, the International Center for Photography (ICP) has celebrated the leading image-makers in various categories through the Infinity Awards. Harbers Studios commissioned MediaStorm, on behalf of ICP, to create a short documentary for each award-winner. The purpose of the films was to showcase the photographer and his or her work at the Infinity Awards event.

Client: Harbers Studios, International Center of Photography
Published: May 1, 2015

The Challenge
For this film, one of the main challenges was the language barrier. Both the producer and director of photography both spoke Spanish at an intermediate level, but were unsure if that would be enough to conduct the interview. They flew to Oaxaca City, Mexico to interview and film scenes with Graciela Iturbide.


The Solution
The producer conducted the interview with Graciela in Spanish, but thankfully, Graciela’s assistant was bilingual and sat-in on the interview to help with unfamiliar vocabulary. For editing, we hired a translator to transcribe the interview in Spanish, using timecode to mark the beginning of each new sentence. Each sentence was then translated to English, keeping the timecode consistent with the Spanish transcript. From there, we used the English translation to script the film, and the timecodes to locate the quotes we needed.


The Results
The films were shown on April 30, 2015 at the 2015 International Center of Photography’s Infinity Awards in New York and launched online on May 1, 2015.


About the Client
This film was a collaboration with Harbers Studio and the International Center of Photography.

Harbers Studios turbocharges the efforts of charitable entrepreneurs by helping them tell their stories. Our goal is to help them articulate and share the value of the work they do so they can inspire others to help them do it. Working with some of the best filmmaking talent in the world, we create compelling visual narratives that enhance the endeavors of organizations working to make the world a better place.

The International Center of Photography (ICP) is the world’s leading institution dedicated to the practice and understanding of photography and the reproduced image in all its forms. Through our exhibitions, educational programs, and community outreach, we offer an open forum for dialogue about the role images play in our culture. Since our founding, we have presented more than 500 exhibitions and offered thousands of classes, providing instruction at every level. ICP is a center where photographers and artists, students and scholars can create and interpret the world of the image within our comprehensive educational facilities and archive.




Individual Films

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Evgenia Arbugaeva was born in the magical town of Tiksi, Russia. The barren, white landscape influenced Arbugaeva in almost every aspect of her dreamlike photography. Watch it now.

Larry Fink has spent over 40 years photographing jazz musicians, wealthy manhattanites, his neighbors, fashion models, and the celebrity elite. His archive is a thoughtful collection of American history. Watch it now.

LaToya Ruby Frazier's body of work "The Notion of Family" examines the impact of the steel industry and health care system on the community of Braddock, PA. Watch it now.

Created over a four-year period, Question Bridge: Black Men offers a simple but profound vantage point: the ability to listen in as black men talk to each other. Watch it now.

Getty Images and Leanin.org have teamed up to repicture not just women, but men, families, and the workplace. As Leanin.org founder Sheryl Sandberg says, "If you can't see it, you can't be it." Watch it now.

Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. The awards ceremony is also ICP's primary fundraising benefit, with its revenues assisting the center's various programs. Watch it now.

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