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Goal

Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. The awards ceremony is also ICP’s primary fundraising benefit, with its revenues assisting the center's various programs.

Harbers Studios commissioned MediaStorm, on behalf of ICP, to create a short film about each of the recipients to screen at the awards ceremony and to later remain online. The films serve as an introduction of the recipients to the audience as well as a showcase of their work, highlighting the motivations for honoring them with Infinity Awards.



Client: Harbers Studios, International Center of Photography
Published: April 30, 2015

The Challenge
Evgenia Arbugaeva is the recipient of ICP’s Young Photographer Award. As a new photographer, she has completed only a handful of major projects. Her collective body of work is therefore limited. Making a film, however, requires and abundance of material.


The Solution
Working with the photographer, MediaStorm was able to craft a script specific to the material that Evgenia possessed while simultaneously omitting sections for which there were no visuals. Further, the team was fortunate to learn that Evgenia’s brother is a filmmaker. His footage supplement his sister’s photography so that only her finest images were used.


The Results
The films were shown on April 30, 2015 at the 2015 International Center of Photography’s Infinity Awards in New York and launched online on May 1, 2015.


About the Client
This film was a collaboration with Harbers Studio and the International Center of Photography.

Harbers Studios turbocharges the efforts of charitable entrepreneurs by helping them tell their stories. Our goal is to help them articulate and share the value of the work they do so they can inspire others to help them do it. Working with some of the best filmmaking talent in the world, we create compelling visual narratives that enhance the endeavors of organizations working to make the world a better place.

The International Center of Photography (ICP) is the world’s leading institution dedicated to the practice and understanding of photography and the reproduced image in all its forms. Through our exhibitions, educational programs, and community outreach, we offer an open forum for dialogue about the role images play in our culture. Since our founding, we have presented more than 500 exhibitions and offered thousands of classes, providing instruction at every level. ICP is a center where photographers and artists, students and scholars can create and interpret the world of the image within our comprehensive educational facilities and archive.




Individual Films

Tomas Van Houtryve wants there to be a permanent visual record of the dawn of the drone age, the period in American history when America started outsourcing their military to flying robots. In order to create this record, Van Houtryve sent his own drone into American skies. Watch it now.

Larry Fink has spent over 40 years photographing jazz musicians, wealthy manhattanites, his neighbors, fashion models, and the celebrity elite. His archive is a thoughtful collection of American history. Watch it now.

LaToya Ruby Frazier's body of work "The Notion of Family" examines the impact of the steel industry and health care system on the community of Braddock, PA. Watch it now.

Graciela Iturbide always photographs what surprises her. Her imaginative photographs embrace the wonder of the natural world—reflecting her love for life and her playfulness with death. Watch it now.

Created over a four-year period, Question Bridge: Black Men offers a simple but profound vantage point: the ability to listen in as black men talk to each other. Watch it now.

Getty Images and Leanin.org have teamed up to repicture not just women, but men, families, and the workplace. As Leanin.org founder Sheryl Sandberg says, "If you can't see it, you can't be it." Watch it now.

Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. The awards ceremony is also ICP's primary fundraising benefit, with its revenues assisting the center's various programs. Watch it now.

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