24,000 children under the age of five will die today, many from preventable diseases like pneumonia, malaria, measles, diarrhea and HIV/AIDS. Those deaths cause untold damage to families, and to communities worldwide. Inexpensive solutions for these problems exist, but they are not being deployed on the scale that is needed to stem the tide of child mortality.
In 2009, Save the Children launched the ambitious EVERY ONE campaign to reduce by two thirds those nearly 9 million annual deaths. Working directly with individuals, communities, and politicians all over the world, EVERY ONE holds government's accountable for the health of their nation's children. The campaign has set the aggressive deadline of 2015 to reach this goal, and will need the help of millions to save children's lives.
Produced with this need in mind, Every One establishes the issue of child mortality and challenges the viewer to join a movement of individuals who are dedicated to its solution.Client: Save the ChildrenPublished:
September 17, 2010