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24,000 children under the age of five will die today, many from preventable diseases like pneumonia, malaria, measles, diarrhea and HIV/AIDS. Those deaths cause untold damage to families, and to communities worldwide. Inexpensive solutions for these problems exist, but they are not being deployed on the scale that is needed to stem the tide of child mortality.

In 2009, Save the Children launched the ambitious EVERY ONE campaign to reduce by two thirds those nearly 9 million annual deaths. Working directly with individuals, communities, and politicians all over the world, EVERY ONE holds government's accountable for the health of their nation's children. The campaign has set the aggressive deadline of 2015 to reach this goal, and will need the help of millions to save children's lives.

Produced with this need in mind, Every One establishes the issue of child mortality and challenges the viewer to join a movement of individuals who are dedicated to its solution.

Client: Save the Children
Published: September 16, 2010
The Challenge
Save the Children commissioned MediaStorm to produce a video for their EVERY ONE campaign, which addressed the high death-rate among children worldwide, but concentrated on the growing movement of people involved in solving the problem. The piece was for a live event at New York City’s Grand Central Station, which corresponded with a 2010 United Nations summit. Additionally, Save the Children requested a version available for upload to YouTube.

With only ten days to produce the project, the challenge was to quickly organize the provided media assets and develop a script that fit the client’s intended message. Additionally, since the footage came from all over the world in various formats and qualities, MediaStorm needed to standardize the footage, and in some cases, increase its resolution.

Screen Shot
Screen Shot
The Solution
MediaStorm developed a script for the project based on quotes, facts and figures from the client’s promotional materials. The provided photography, video and style guide were then used to illustrate that script. Daily drafts were submitted to the client for quick feedback and the final version of the project was delivered early for on-site testing.

The Results
Save the Children presented the video at a September 20, 2010 event in New York City’s Grand Central Station. The event was attended by Save the Children Chief Executive Jasmine Whitbread and actress Claire Danes.

About the Client
Save the Children is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world. Recognized for our commitment to accountability, innovation and collaboration, our work takes us into the heart of communities, where we help children and families help themselves. We work with other organizations, governments, non-profits and a variety of local partners while maintaining our own independence without political agenda or religious orientation.

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