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The WSJ. Magazine 2017 Innovators are an outstanding group of individuals recognized for setting new ground in their fields. The innovators are honored at a red carpet gala at the Museum of Modern Art, and each awardees’ story is showcased in a video tribute by MediaStorm.

WSJ. Magazine 2017 Art Innovator: Mark Bradford, is an committed to creating work that reflects his experience and perspective. As the 2017 U.S. representative to the annual Venice Biennale, one of the art world’s most prestigious events, Bradford knew the mountain of expectations heaped upon him. But Bradford has made an artistic career of speaking his truth. Thus, his pavilion at the Biennale is an intensely personal work that explores the darkest moments of U.S. history while positing opportunities for hope. On the need for his work to channel hope, Bradford says “When you've seen enough darkness and you choose willfully, willingly to choose hope, that’s not naive. I choose to still have hope.”



Client: WSJ. Magazine
Published: November 1, 2017

Goal

The Wall St. Journal Magazine, for its seventh annual Innovator Awards, required short, fast paced, but personal, stories of innovation from each of its seven winners.


The Challenge

Mark Bradford, an artist with decades of experience and the perspective of a philosopher, gave us rich material for a deep narrative. With all of that, we were able to make a thoughtful video about his artistic practice. In addition to Bradford’s narrative, WSJ. Magazine secured an interview with former first lady Michelle Obama, who was willing to speak about the impact of Mark Bradford’s work. The challenge became finding a way to marry these two interviews into a thoughtful and cohesive statement on his art.


The Solution

Editor/Producer Tim McLaughlin, decided to attach the Michelle Obama interview to the end of the video, while finding a way to connect the end of the Bradford video to the statement from Obama. He bridged the videos on the theme of hope, an oft-repeated phrase of the Obama era and a sentiment Mark Bradford often expressed.

Impact

The film premiered at the WSJ. Magazine 2017 Innovator Awards, on November 1st, and then published on the Wall St. Journal’s and MediaStorm’s websites the next day. It is a key tool for driving awareness to the magazine and the prestigious awards themselves.


About the Client

With five global editions spanning 62 countries, WSJ. Magazine—which publishes 12 issues a year—is The Wall Street Journal's luxury-lifestyle publication dedicated to the power and passions of the Journal's readership.





Individual Films

WSJ. Magazine 2017 Entertainment Innovator: Reese Witherspoon creates stories with women as heroes of their own journeys. In creating these films, she hopes to be part of a sea change in which women’s experiences are reflected on screen. Watch it now.

Since 2002, WSJ. Magazine 2017 Design Innovator: Roman and Williams, have been re-defining modern design to create spaces that are inviting, warm, and create a deep sense of belonging. Watch it now.

WSJ. Magazine 2017 Performing Arts Innovator: Ryan Heffington is a choreographer, director, and performance artist, who inspires viewers the world over and redefines the possibilities for dance. Watch it now.

Diller Scofidio + Renfro works at the intersection of architecture, visual and performing arts. It’s recognized as a WSJ Magazine 2017 Innovator for its ability to defy expectations and create spaces that are open to the public. Watch it now.

WSJ. Magazine 2017 Technology Innovator: Musical.ly, is an app that tweens use to create videos lip syncing to their favorite songs. It now has upwards of 90 million registered users, making it one of the world’s most popular apps. Watch it now.

WSJ. Magazine 2017 Art Innovator: Mark Bradford, has made a career of creating art borne of his personal experience. His work at the Venice Biennale explores the darkest moments of U.S. history while channeling his own perspective on hope. Watch it now.

WSJ. Magazine 2017 Fashion Innovator: Raf Simons brings his unique eye and appreciation for cultural critique to his work as the Chief Creative Officer of the iconic American brand, Calvin Klein. Watch it now.

MediaStorm partnered with the WSJ. Magazine to produce seven short films honoring each of the awardees of the Magazine’s seventh annual Innovator Awards. Watch it now.

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