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Crafting a better future from a world in flux. This is the hallmark of WSJ. Magazine's 2017 Innovators—a group of visionary, foundation-shaking luminaries working across seven fields. This year's talents were honored at the annual Innovator Awards on November 1 at the Museum of Modern Art in New York City. Selected by WSJ. Magazine editors, the honorees were: Reese Witherspoon (Entertainment); Raf Simons (Fashion); Diller Scofidio + Renfro (Architecture); Roman and Williams (Design); Musical.ly (Technology); Ryan Heffington (Performing Arts); Mark Bradford (Art).

For the third year in a row, MediaStorm has used its multidisciplinary approach to create films that shine a light on the legacies and innovations of each individual. These films showcase some of MediaStorm’s greatest strengths: an ability to develop a captivating story under tight constraints; combining beautiful cinematography and motion graphics to add unparalleled finesse; and working in close partnership with a client to get results.

These videos have been a critical part of WSJ’s strategy to drive its audience to its site and to assert itself as the place of significance for the informed citizen. In keeping with our mission to develop stories that matter, we are thrilled to play a role in recognizing the WSJ. Magazine 2017 Innovators.



Client: WSJ. Magazine
Published: November 1, 2017

Impact

The films premiered at the WSJ. Magazine 2017 Innovator Awards on November 1st, and then published on the Wall St. Journal’s and MediaStorm’s websites the next day. It is a key tool for driving awareness to the magazine and the prestigious awards themselves.

About the Client

With five global editions spanning 62 countries, WSJ. Magazine—which publishes 12 issues a year—is The Wall Street Journal's luxury-lifestyle publication dedicated to the power and passions of the Journal's readership.




Individual Films

WSJ. Magazine 2017 Entertainment Innovator: Reese Witherspoon creates stories with women as heroes of their own journeys. In creating these films, she hopes to be part of a sea change in which women’s experiences are reflected on screen. Watch it now.

Since 2002, WSJ. Magazine 2017 Design Innovator: Roman and Williams, have been re-defining modern design to create spaces that are inviting, warm, and create a deep sense of belonging. Watch it now.

WSJ. Magazine 2017 Performing Arts Innovator: Ryan Heffington is a choreographer, director, and performance artist, who inspires viewers the world over and redefines the possibilities for dance. Watch it now.

Diller Scofidio + Renfro works at the intersection of architecture, visual and performing arts. It’s recognized as a WSJ Magazine 2017 Innovator for its ability to defy expectations and create spaces that are open to the public. Watch it now.

WSJ. Magazine 2017 Technology Innovator: Musical.ly, is an app that tweens use to create videos lip syncing to their favorite songs. It now has upwards of 90 million registered users, making it one of the world’s most popular apps. Watch it now.

WSJ. Magazine 2017 Art Innovator: Mark Bradford, has made a career of creating art borne of his personal experience. His work at the Venice Biennale explores the darkest moments of U.S. history while channeling his own perspective on hope. Watch it now.

WSJ. Magazine 2017 Fashion Innovator: Raf Simons brings his unique eye and appreciation for cultural critique to his work as the Chief Creative Officer of the iconic American brand, Calvin Klein. Watch it now.

MediaStorm partnered with the WSJ. Magazine to produce seven short films honoring each of the awardees of the Magazine’s seventh annual Innovator Awards. Watch it now.

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