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WSJ. Magazinez 2018 Food Innovator: David Chang, is perhaps best known for turning the concept of fine dining on its head. He’s a classically trained “French” chef, whose passion for food started in his mother’s mostly Korean kitchen. But in the world of fine food, the food he grew up with was not considered fine–it was relegated to the less esteemed ‘ethnic food’ corner. As a chef, he had to reconcile the idea that what was considered fine food was at odds with what he saw as some of the most delicious food in the world. Chang leaned into the idea that taste would win out over tradition and has since created the Momofuku Group; a group of restaurants that have radically changed the food landscape in New York, and indeed the world.

He spreads his philosophy about food and culture through TV, most recently in the Netflix original, "Ugly Delicious", a show that uses food as a gateway to have tough conversation about our cultural norms.

His many restaurants, TV shows, and media are born from the desire to show the world that anything that is delicious–even ugly delicious–should bear the title of ‘fine food’.

Client: WSJ. Magazine
Published: November 8, 2018


The films premiered at the WSJ. Magazine 2018 Innovator Awards, on November 7, and was then published digitally by WSJ. Magazine and MediaStorm. It is a key tool for driving awareness to the magazine and the prestigious awards themselves.

About the Client

With five global editions spanning 62 countries, WSJ. Magazine—which publishes 12 issues a year—is The Wall Street Journal's luxury-lifestyle publication dedicated to the power and passions of the Journal's readership.

Individual Films

This year’s WSJ. Magazine 2018 Entertainment Innovator: John Legend became the first black man in history to become an “EGOT”–a winner of an Emmy, Grammy, Oscar and Tony Award. Watch it now.

WSJ. Magazine 2018 TV Innovator: Phoebe-Waller Bridge is honored for her role creating exciting and unexpected shows that center around women. Watch it now.

Ruth E. Carter, Academy Award nominee, has designed memorable costumes in film for over 30 years. Carter says of her design process, “If you understand the history of a culture and you present it in its glory, it's a celebration.” Watch it now.

WSJ. Magazine 2018 Film Innovator: Jonah Hill, used his lessons working with the best directors in Hollywood to create a film with his own voice and direction about coming of age in the skateboarding culture of LA. Watch it now.

WSJ. Magazine 2017 Nonny de la Peña has been on the forefront of using VR to help people better understand, and better feel, beyond the headlines of our daily news feeds. Watch it now.

For the past 50 years Ralph Lauren has given the world a uniquely American perspective on fashion and the American Dream. Watch it now.

WSJ. Magazine 2018 Philanthropy Innovator Agnes Gund broke new ground in philanthropy when she sold a Roy Lichtenstein painting for $100 million to start a new fund for criminal justice reform. Watch it now.

Jacques Herzog and Pierre de Meuron have known each other for the better part of 60 years. Their childhood friendship turned into a lifelong career partnership in which they have created some of the world’s most beloved buildings. Watch it now.

In the world of fine dining, the food David Chang grew up with was not considered fine. Rather than accept that, Chang leaned into the idea that taste would win out over tradition and has since radically changed the food landscape. Watch it now.

These films showcase the talents of WSJ. Magazine's2018 Innovators—a group of visionary, foundation-shaking luminaries working across nine fields. Watch it now.

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