Mr. Heatherwick has a substantial catalogue of designs, and knowing which to cover, and how to cover them was key to creating a successful visual experience. Additionally, it was important to create a video that spoke to Mr. Heatherwick’s design philosophy, rather than a description of the projects he’s worked on.
MediaStorm used the visual side of the video to show a breadth of Mr. Heatherwick’s work. The questions for Mr. Heatherwick’s interview were designed to elicit more lofty, thoughtful answers about design in general. The combination gives the viewer both an understanding of his work, and of the general philosophy that went into making it.
The films were premiered at The Wall Street Journal Magazine’s fifth annual Innovator Awards on November 4, 2015 and were released online the following day.
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