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What can happen in our lives if we put our minds to it? Just what are we capable of turning ourselves into — and why do we try? One Man Brand explores these questions by delving into the life of a man who, in his own eyes, has really made it big.

Robert Burck was a kid from a small town who was determined to make himself into something special. Always loving the attention of others, he worked as a model, a male stripper — "everything under the sun" — to get himself noticed. Then he made a simple discovery.

In One Man Brand, we meet a person who has transformed himself into his own kind of icon. We also get a very personal glimpse of him through the eyes of his girlfriend, who reveals the side of him that she may like the best.

One Man Brand is a product of the MediaStorm Storytelling Workshop, where participants work alongside MediaStorm staff to create an intimate, character-driven documentary in just one week. Learn more about upcoming MediaStorm workshops and online training at mediastorm.com/train.

Published: May 28, 2008


Photography, Audio & Video: Lucy Nicholson
Editor: Jassim Ahmad
Producer: Bob Sacha
Additional audio & photography: Jassim Ahmad, Bob Sacha
Transcription & Ideas: Loretta Rae
Graphics: Tim Klimowicz
Workshop Director: Jessica Stuart
Intern: Tim McLaughlin
Executive Producer: Brian Storm

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