What can happen in our lives if we put our minds to it? Just what are we capable of turning ourselves into — and why do we try? One Man Brand explores these questions by delving into the life of a man who, in his own eyes, has really made it big.

Robert Burck was a kid from a small town who was determined to make himself into something special. Always loving the attention of others, he worked as a model, a male stripper — "everything under the sun" — to get himself noticed. Then he made a simple discovery.

In One Man Brand, we meet a person who has transformed himself into his own kind of icon. We also get a very personal glimpse of him through the eyes of his girlfriend, who reveals the side of him that she may like the best.