Robert Burck couldn't get anyone to listen to his music, until he made a simple discovery. In One Man Brand, we meet a man who has transformed himself from a penniless outsider into one of the Big Apple's most visible attractions.
What can happen in our lives if we put our minds to it? Just what are we capable of turning ourselves into — and why do we try? One Man Brand explores these questions by delving into the life of a man who, in his own eyes, has really made it big.
Robert Burck was a kid from a small town who was determined to make himself into something special. Always loving the attention of others, he worked as a model, a male stripper — "everything under the sun" — to get himself noticed. Then he made a simple discovery.
In One Man Brand, we meet a person who has transformed himself into his own kind of icon. We also get a very personal glimpse of him through the eyes of his girlfriend, who reveals the side of him that she may like the best.
One Man Brand is a product of the MediaStorm Storytelling Workshop, where participants work alongside MediaStorm staff to create an intimate, character-driven documentary in just one week. Learn more about upcoming MediaStorm workshops and online training at mediastorm.com/train.
Special Thanks
Music by The Naked Cowboy from the album: What The Naked Cowboy Wants to Hear, TMR records. ©2007. Used with permission.
Lucy Nicholson, Photography, Audio and Video
The MediaStorm Multimedia Workshop was inspiring. I came away feeling much more confident in my ability to create multimedia pieces. It was immense fun. The instructors are amongst the best multimedia producers in the business, and strike the right balance between throwing you in the deep end & stepping in at critical moments to rescue you. They sacrificed sleep with us to meet deadlines.
The workshop was really focused - we had very concise lectures on the essentials of video, audio, photography for multimedia packages and Final Cut Pro, and then went straight into the field as a team to apply the techniques.
I learnt a hell of a lot about story structure and how to gather media to support it. Learning audio and video is making me think about photography in a whole new way, and I'm excited about continuing the process.
Jassim Ahmad, Editor, Additional Audio and Photography
MediaStorm has a distinctive approach, with a focus on rich, nuanced narrative. Learning one-to-one from a talented team, I have come away with a strong framework for multimedia storytelling. After a challenging week of both theory and practice, I am conscious of the potential of this medium for visual journalism. I leave inspired to do much more with these powerful tools.
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