Tutorials – Page 6 – Latest News from MediaStorm

MediaStorm Guide to Adding Effects to Master Clips in Premiere Pro

Post author:Eric Maierson
Post published:August 7, 2014

This article is part of a series of posts with tips and tricks from our producers' experience working with Adobe Premiere Pro CC after years of working in Final Cut Pro. To read more about why we made the switch, check out this post. In previous versions of Adobe Premiere Pro CC if you wanted to apply an effect to an entire clip it was necessary to do this before you began to edit. Once you cut the clip into smaller pieces in your timeline, you’d have to apply the effect to each individual instance. For example, say you had a fine cut and you wanted to color correct your main interview. In Premiere Pro CC, you’d apply color correction effects to the first instance of the clip in your timeline, then copy and paste attributes (Command-Option-V) to the next clip and so on throughout the entire edit. The latest update, Premiere…

MediaStorm Guide to Using Adobe Lightroom with Premiere Pro

Post author:Eric Maierson
Post published:July 10, 2014

This article is part of a series of posts with tips and tricks from our producers’ experience working with Adobe Premiere Pro CC after years of working in Final Cut Pro. To read more about why we made the switch, check out this post.

Adiós Aperture

Apple recently announced its plans to retire both Aperture and iPhoto. The company will create one unified application, titled Photos, that will be part of OS X Yosemite.

While Yosemite will continue to support Aperture, as well as provide an upgrade path for Photos compatibility, development of Aperture will cease. (It’s worth noting that the last major upgrade to Aperture was version 3.5, released in October 2013.)

Aperture users are left with three basic options:

Continue to work in Aperture, in the same manner that some still use Final Cut Pro 7.
Adopt Photos in to their workflows when it becomes available.
Use an alternative application like Adobe’s Lightroom.

While some suggest that Photos will be a powerful replacement for iPhoto and Aperture, Macworld author David Sparks states, “The desktop Photos app likely won’t offer all the power that currently exists in Aperture; I’m certain its photo-alteration tools will take a hit.”

I hope that’s not the case. Nevertheless, MediaStorm is now considering adopting Lightroom in to our post-production workflow.

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New Features in Premiere Pro CC (2014)

Post author:Eric Maierson
Post published:June 26, 2014

This article is part of a series of posts with tips and tricks from our producers' experience working with Adobe Premiere Pro CC after years of working in Final Cut Pro. To read more about why we made the switch, check out this post. In June, Adobe released major updates across their Creative Cloud suite of applications, including Premiere Pro CC. In the coming weeks, I will show you some of these great new features. First though, here are some highlights that are most exciting: Browse After Effects projects in the Media Browser. Audio pitch remains the same when you shuttle forwards and back. The ability to select all tracks backwards. Select multiple transitions and change their durations simultaneously. Match Frame backwards, from the Source window to the Timeline. Tag ‘favorites’ in the Media Browser. Automatically back up autosave files to Adobe’s Creative Cloud. All video and audio tracks can be locked…

6 Ideas to Energize Your Social Media Content

Post author:Cortney Cleveland
Post published:June 19, 2014

The last time I wrote about social media, I made the case for storytellers and content creators to listen before they do any brand promotion online. Observing your online network should’ve given you some insight into what topics interest your neck of the digital woods.

And now that you’re ready to talk, what do you say? Here are a few easy ways to package and deploy that insight to benefit your social media strategy.

Create a social media calendar

Timeliness is next to godliness online. Make a calendar of holidays, annual awareness campaigns and events you can leverage to promote your work. At the beginning of the week, I also make a note of upcoming project/product launches and deadlines that need to be promoted. This saves me time during the week and ensures MediaStorm’s social media content serves our business goals.

Post by MediaStorm.

This Father’s Day, we presented “A Shadow Remains” to our fans and followers. The film premiered online in 2012, but Phillip Toledano’s story of taking care of his father during his last days expresses a timeless emotion.

Give behind-the-scenes access

People are nosey. Seeing the final product isn’t enough. We want to know what’s really going on: How did it get made? Who made it? Why did they make it? Share stories and photographs from events, meetings and your work process. It’s a great way to promote your work and stoke curiosity.

On Instagram, we gave followers a glimpse of our motion graphics team capturing artwork for our then unreleased series for ICP’s Infinity Awards.
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MediaStorm Announces Post-production Workflow for Premiere Pro

Post author:Eric Maierson
Post published:June 17, 2014

Here it is: a year-and-a-half after our big switch from Final Cut 7 to Premiere Pro, we are proud to announce the release of MediaStorm’s Post-production Workflow for Adobe Premiere Pro. In more than 150 steps, you’ll learn to organize and edit your projects with the same proven efficiency we’ve used time and again–we focus on organizing first so that creativity is not hampered once editing begins. This workflow is a complete guide to working in Premiere Pro: from importing material through final output and archiving. The underlying principal of the MediaStorm process is elimination. Whether it be pictures, interviews or b-roll, our guiding rationale is to save the good stuff and take away the rest. These steps emphasize the importance of making a copy of your work at each stage so that should you need to access previously discarded material, you have a clear and quick path back to needed material.…