MediaStorm

2013 ICP Infinity Awards - Fashion: Erik Madigan Heck

As a photographer, Erik Madigan Heck does not differentiate between art and fashion in his work. Adhering to no rules, embracing his fears and seeing endless possibilities, Heck creates images people remember.
    00:00/00:00
    00:00/00:00
    Published: November 16th, 2005

    Credits

    A film by
    Director & Producer
    Editor & Producer
    Motion Graphics

    Special Thanks

    This film was made possible with the generous support of the Harbers Family Foundation.

    Recognition

    Webby
    Year: 2014
    Place: Winner
    Category: Documentary: Series

    NPPA's Best of Photojournalism
    Year: 2014
    Place: Honorable Mention
    Category: Visual Column

    Related Links

    Goal

    Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. The awards ceremony is also ICP’s primary fundraising benefit, with its revenues assisting the center's various programs.

    Harbers Studios commissioned MediaStorm, on behalf of ICP, to create a short film about each of the recipients to screen at the awards ceremony and to later remain online. The films serve as an introduction of the recipients to the audience as well as a showcase of their work, highlighting the motivations for honoring them with Infinity Awards.

    The Challenge

    Erik Madigan Heck has a lot of different styles and types of photography. Some of his work is black and white, some of it has extremely vibrant colors, and other images look like paintings.

    Bringing all these projects together and placing them next to one another can become visually jarring, and interrupt the flow of the piece.

    The Solution

    To keep the piece flowing and create consistency for the viewer, we kept most of Heck's fashion and advertising series together. Once we introduced a project, we let it play out for all the images we wanted to include, then moved on to the next project.

    This created a viewing experience that allowed the audience to see, understand and digest many different types of photography. We also used narrative to differentiate between sections, often times associating a series of photographs with a specific narrative theme.

    The Results

    MediaStorm interviewed the recipients and gathered images to create stories about each of their careers. The resulting eight short films serve individually as biographical glimpses into the recipients’ work and collectively as a portrait of some of the important contributors to photography today.

    Donate

    As a privately funded nonprofit arts and education organization, ICP depends in large part on friends such as you for support. Your generosity is vital to ICP as it continues to grow and succeed in its mission: to present photography's extraordinary power to the public.

    There are many ways to give to ICP: Donate to the Annual Fund, create a scholarship, sponsor exhibitions and education programs, contribute to the Collection, or make a planned gift.

    About the ICP Infinity Awards

    Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. The awards ceremony is also ICP’s primary fundraising benefit, with its revenues assisting the center's various programs.

    Harbers Studios commissioned MediaStorm, on behalf of ICP, to create a short film about each of the recipients to screen at the awards ceremony and to display online. The films pay tribute to the contributions of each artist to the craft and field of photography and demonstrate ICP's commitment to them.

    See more at MediaStorm