In order to achieve the intimacy we desired we decided that the best approach would be to follow single, individual characters through the Origin Experience and then back to their home markets. We felt that going deep with a single character would ultimately be more powerful and lead to more intimate moments that would overall represent the Origin Experience. We literally followed these individuals through every step of the experience, with cameras rolling the entire time. This allowed us to tune in and capture the “light bulb” moments we needed.
Planning our approach and creating a strong attack plan before the first trip allowed us to keep a consistent storytelling style through coverage on three different continents from different photojournalists. We found that having a strong plan and focus going in allowed us to have a foundation and framework for what we wanted to capture in the field while also allowing for flexibility.
We tried several different solutions for audio in the field on the Canon HDSLR's. We recorded on external devices like the Zoom H4N
and synced afterwards using PluralEyes
in Final Cut Pro
and also used XLR adapters like the Beachtek
and Juiced Link
. Ultimately, using the Juiced Link DT-454
was the best option for us. This allowed us to sync the audio to the visuals while shooting in the field, and saved us valuable time in post production by having the audio already synced.
The demand for this content following each trip was high and having a well defined post production work flow and tailoring that work flow to best fit this project allowed us to edit the massive amount of content in a timely manner, getting it to our client as fast as possible without infringing on the overall quality of the pieces.
One thing that really helped in our relationship with Starbucks as a client was having them come to our offices and sit in on the last few days of the edit. This allowed them to see first-hand the effort and work that goes into the post production process and allowed us to discuss in person how certain storytelling elements did or did not fit the storyline. This face-to-face time proved to be invaluable to these pieces and the subsequent work we have done together since.
The result of this project is over 45 minutes of original content contained in 8 unique stories of partners from 5 different countries experiencing Origin on three different continents.
The pieces captured not only the amazing experience of seeing first hand how coffee is grown and processed and the people and communities who's lives depend on the coffee that Starbucks buys, but also showed the impact the trip made on the partners as they went back home and shared the stories with fellow partners and customers.
Founded in 1971 in Seattle, Starbucks has become the premier roaster and retailer of specialty coffee in the world, with more than 15,000 stores in 50 countries. They participate in a number of community support activities, including their Shared Planet initiative, (Starbucks)RED, the Starbucks Foundation, and the Ethos(R) Water Fund.