MediaStorm
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Since 1979, the studio Diller Scofidio + Renfro (DS+R) has worked at the intersection of architecture, visual, and performing arts. Its established a reputation for thoughtful and often subversive work. The Blur Building, at the 2002 Swiss Expo, used 35,000 water nozzles to create a fog over its pavilion and over its visitors, playing with ideas of visibility.

The studio is also well known for reclaiming space for the general public. Their work at the Lincoln Center and on the High Line in New York City garnered praise for creating thoughtful open spaces for anyone to enjoy.

DS+R’s current projects include a much anticipated expansion at the Museum of Modern Art, and a modular contemporary art center called The Shed, both of which exemplify this spirit of generosity, which is so important to the culture of the studio. Its ability to defy expectations, and create spaces that are open and democratic, is core to their success over the last four decades.

WSJ. Magazine 2017 Innovator Awards

Crafting a better future from a world in flux. This is the hallmark of WSJ. Magazine's 2017 Innovators—a group of visionary, foundation-shaking luminaries working across seven fields. This year's talents were honored at the annual Innovator Awards on November 1 at the Museum of Modern Art in New York City. Selected by WSJ. Magazine editors, the honorees were: Reese Witherspoon (Entertainment); Raf Simons (Fashion); Diller Scofidio + Renfro (Architecture); Roman and Williams (Design); Musical.ly (Technology); Ryan Heffington (Performing Arts); Mark Bradford (Art).

For the third year in a row, MediaStorm has used its multidisciplinary approach to create films that shine a light on the legacies and innovations of each individual. These films showcase some of MediaStorm’s greatest strengths: an ability to develop a captivating story under tight constraints; combining beautiful cinematography and motion graphics to add unparalleled finesse; and working in close partnership with a client to get results.

These videos have been a critical part of WSJ’s strategy to drive it's audience to its site and to assert itself as the place of significance for the informed citizen.

In keeping with our mission to develop stories that matter, we are thrilled to play a role in recognizing the WSJ. Magazine 2017 Innovators.


Published: November 1st, 2017

Credits

Commissioned by
A film by
Co-Director, Producer & Executive Producer
Co-Director
Editor and Producer
Cinematography
Kristina O’Neill | WSJ. Magazine
Editor in Chief
Magnus Berger | WSJ. Magazine
Creative Director
Jennifer Pastore | WSJ. Magazine
Photography Director

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The Goal

The Wall St. Journal Magazine, for its seventh annual Innovator Awards, required short, fast paced, but personal, stories of innovation from each of its seven winners.

The Challenge

Diller, Scofidio and Renfro has 40 years of experience across a wide range of disciplines including architecture, art, fashion and design. MediaStorm was asked to find a single theme which could pair with visual examples of their work, regardless of the discipline.

The Solution

Director Samia Khan and Editor and Producer Tim McLaughlin identified DS+R’s focus on reclaiming space for the public, and the thread of counter culture in their work, to tie together decades of the studio’s work in art and architecture.

Impact

The film premiered at the WSJ. Magazine 2017 Innovator Awards, on November 1st, and then published on the Wall St. Journal’s and MediaStorm’s websites the next day. It is a key tool for driving awareness to the magazine and the prestigious awards themselves.

About The Client

With five global editions spanning 62 countries, WSJ. Magazine—which publishes 12 issues a year—is The Wall Street Journal's luxury-lifestyle publication dedicated to the power and passions of the Journal's readership.

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