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The film will be used as a promotional tool for ICP in the hopes of expounding on its heritage as a thought leader in photographic and visual culture. The film is also meant to detail ICP’s role as a worldly center, which has it uniquely positioned in photographic education.

Client: Harbers Studios, International Center of Photography
Published: April 11, 2016

The Challenge
ICP provided MediaStorm with several years worth of video and still images to create the video, most of which hadn’t been shot with the express purpose of creating such a promotional piece. Knowing exactly what to look within that content was key to the success of the project.

The Solution
ICP and MediaStorm worked closely to identify the narrators, the tone and the message of the film. To craft the film, the two organizations used a detailed pre-production plan and several rounds of feedback from the early stages of post-production to create the end product.

The Results
The film was shown on April 11, 2015 at the 2016 International Center of Photography’s Infinity Awards in New York and launched online on April 12, 2016.

About the Client
This film was a collaboration with Harbers Studio and the International Center of Photography.

Harbers Studios turbocharges the efforts of charitable entrepreneurs by helping them tell their stories. Our goal is to help them articulate and share the value of the work they do so they can inspire others to help them do it. Working with some of the best filmmaking talent in the world, Harbers Studios creates compelling visual narratives that enhance the endeavors of organizations working to make the world a better place.

The International Center of Photography (ICP) is the world’s leading institution dedicated to the practice and understanding of photography and the reproduced image in all its forms. Through exhibitions, educational programs, and community outreach, ICP offers an open forum for dialogue about the role images play in our culture. Since ICP’s founding, they have presented more than 500 exhibitions and offered thousands of classes, providing instruction at every level. ICP is a center where photographers and artists, students and scholars can create and interpret the world of the image within our comprehensive educational facilities and archive.

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Walid Raad, an artist for over 25 years, has explored a range of issues from the facticity of photographic and video documents to the histories of art within the Arab world. Watch it now.

Susan Schuppli examines the ways in which the residues of technology leave their mark in video and still photography, how the very mechanics of image-making adds not only metadata but also a larger story about the nature of its creation. Watch it now.

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David Bailey is an artist, photographer and commercial director. His portraits are widely known, having photographed everyone from The Beatles to the Queen of England. Watch it now.

The International Center of Photography has since 1974, been a worldly cultural center for the discussions and creation of photography and media. All forms of photography and media are celebrated within the broad reach of ICP’s programs. Watch it now.

Currently watching

Since 1985, the International Center of Photography has recognized outstanding achievements in photography with its prestigious Infinity Awards. Watch it now.

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