Snøhetta is an architecture and design firm based on the idea that no matter the project, the solutions should be derived from the needs of the client, and the community.  The firm’s first major project, the Bibliotheca Alexandria in Egypt, exemplifies its core values--the site became so beloved during the Arab Spring that local citizens surrounded the library to protect it from looters. Craig Dykers, co-founder of Snøhetta says “all the things that we produce should have more value to people, than its authors.”

Snøhetta’s approach has been rewarded with some of the most challenging and prestigious commissions across the world. In the last year they’ve worked on the San Francisco Museum of Modern Art’s expansion, the Times Square reconstruction, the 9/11 Memorial and they’ve recently been granted a commission to redesign Norway’s national currency. Kjetil Thorsen, co founder of Snøhetta, describes their intention with each of these projects by saying, “if you don't use architecture to the best of human development, why would you do architecture? So that then becomes a tool, how to develop the architecture, that is in the service of their communities. And not in the service necessarily the architect alone.”

WSJ. Magazine 2016 Innovator Awards

Curiosity, authenticity, and a deep commitment to the craft. These are some of the defining characteristics of the WSJ. Magazine 2016 Innovators–an outstanding group of individuals recognized for setting new ground in their fields. Seven trailblazing talents, all of whom are featured in the magazine’s November issue, were honored among more than 200 guests for their groundbreaking accomplishments in their respective disciplines on November 2nd at the Museum of Modern Art in New York City. Selected by WSJ. Magazine editors, the honorees were: Melinda Gates (Philanthropy); Ai Weiwei (Art); Tom Ford (Film); The Weeknd (Music); Daniel Humm and Will Guidara (Food)); Es Devlin (Design) and Snøhetta’s Craig Dykers and Kjetil Thorsen (Architecture).

For the second year in a row, MediaStorm has used its multidisciplinary approach to create films that shine a light on the legacies and innovations of each individual. These films showcase some of MediaStorm’s greatest strengths: an ability to develop a captivating story under tight constraints; combining beautiful cinematography and motion graphics to add unparalleled finesse; and working in close partnership with a client to get results.

These videos have been a critical part of WSJ’s strategy to drive it's audience to its site and to assert itself as the place of significance for the informed citizen.

In keeping with our mission to develop stories that matter, we are thrilled to play a role in recognizing the WSJ. Magazine 2016 Innovators.

Shorter versions of these films premiered at the WSJ. Magazine 2016 Innovator Awards on November 2nd at the Museum of Modern Art. The digital versions premiered on wsj.com and mediastorm.com on November 3 and have been a critical component of helping WSJ drive audeinces to its site.

With five global editions spanning 62 countries, WSJ. Magazine—which publishes 12 issues a year—is The Wall Street Journal's luxury-lifestyle publication dedicated to the power and passions of the Journal's readership.