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Heather Eidson

16: June 2015

Heather Eidson is the Multimedia Producer for University Marketing and Communication at Loyola University Chicago. She leads a team to strategize, conceptualize, and produce more than 75 videos annually, as well as help to provide visual content to support the University’s web, print, and social media needs. In addition to multimedia, she handles intake, project manages, assigns, and sometimes shoots photography requests submitted to the department. Prior to working at Loyola, Heather worked as a photojournalist for Chicago area newspapers, producing award-winning photo essays and multimedia projects on topics ranging from homelessness to teen pregnancy to regional gang violence.

Heather earned her undergraduate degree from University of Missouri in journalism and earned an MA with distinction in New Media Studies from DePaul University. Part of her graduate coursework lead to traveling to Port-au-Prince, Haiti, to co-facilitate a digital storytelling workshop for women who had been victims of gender-based violence. She strives to produce stories that inspire and call others to action.

Heather participated in the June 2015 MediaStorm Methodology Workshop. She had the following to say about her experience:

MediaStorm's Methodology Workshop is a must for anyone hoping to grow as a storyteller and call others to action.

The MediaStorm team covers everything: deconstructing narrative structure, developing interview techniques, building a media team, managing workflow, archiving, developing motion graphics, building social media strategy, creating partnerships, syndication and distribution. It was wonderful to meet Brian’s team and other talented participants.

But what I found most validating? Realizing that bona-fide journalistic storytelling is alive and well. Journalistic storytelling is the backbone of the MediaStorm's strategy. And it takes time to produce stories that inspire change. I am now empowered to build on these guidelines with my student multimedia and staff photographer team my university.

Thank you Brian and team for your sharing your knowledge and dedication to producing stories that inspire change.