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Goal

Goodfight Media, a digital storytelling organization, enlisted the support of MediaStorm’s motion design team to bring to life a photographic history of USAID’s Food For Peace program. The film’s purpose, outside of highlighting the program’s humble beginnings and accomplishments, is to introduce the world to the new strategies being employed in food aid.



Client: USAID
Published: July 29, 2014
The Challenge
When Goodfight Media came to MediaStorm with the script, there was little more than a month to conceptualize and create the final piece. Production was split, requiring open communication and collaboration, with Goodfight tackling video production and the procurement of photography, while MediaStorm handled post production. Before animation could begin in earnest all the moving parts of production needed to be settled; time, as always, was rapidly fading.


The Solution
After being brought on, MediaStorm’s motion design team quickly created mood boards to solidify the visual style of the piece. Storyboards were then drawn to give the Goodfight production team a starting point for their shoot in Jacintoport, Texas. Animating the photography, by far the most labor intensive aspect of this film, required the MediaStorm motion design team to work nearly around the clock to prepare each image for animation for deadline. Every photograph was separated into layers, overlapping areas were filled in, and then mapped onto 3D geometry in Cinema 4D to allow for camera movement and dimension in each shot.


The Results
The result is a two minute film created to commemorate the 60th anniversary of the United States Food For Peace Program. The film stands as a testament to Food For Peace’s accomplishments and commitment to eliminating hunger across the world.


About the Client
USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential. The purpose of the Food for Peace Program (PL 480) is to promote the food security of developing countries. This is accomplished by the provision of food aid to save lives, to help people recover from crises and to support nutrition and development in impoverished countries.





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