Mark Parker is one of the most influential business leaders in the world. As such, he was unavailable for an interview. Additionally, it was important for the viewer to see just how many influential athletes have decided to work with Nike. Footage of those athletes is exorbitantly expensive and often complicated to acquire.
The Wall Street Journal Magazine identified Serena Williams, a long time Nike athlete, as the individual that might best be able to speak to Mark’s management style. Thankfully, she agreed. Finding visual assets of Nike’s athletes was a bit more complicated. Initially, MediaStorm and the WSJ Magazine tracked down broadcast video of important sports moments with Nike athletes. Much of that video was exorbitantly expensive. Thankfully, Nike offered some commercial work that they had the right to distribute. That and a series of still images licensed from Getty Images created the bulk of the visual experience.
The films were premiered at The Wall Street Journal Magazine’s fifth annual Innovator Awards on November 4, 2015 and were released online the following day.
With five global editions spanning 62 countries, WSJ. Magazine—which publishes 12 issues a year—is The Wall Street Journal's luxury-lifestyle publication dedicated to the power and passions of the Journal's readership.