Mrs. Prada has spent decades working in the fashion industry. This year, however, she created a foundation dedicated to contemporary art, the Fondazione Prada. The challenge of the film was to acknowledge this creation, while also informing the viewer of her innovation in fashion. Because Mrs. Prada was not available for an interview, MediaStorm would also need to find someone familiar with both topics.
The Wall Street Journal Magazine identified designer and architect Rem Koolhaas, founder of OMA and longtime collaborator with Prada. Koolhaas has worked with Mrs. Prada for over a decade, designing her runway shows and most recently, the Fondazione Prada. Koolhaas was the perfect interview to acknowledge both her establishment of the foundation, as well as what makes her special as a fashion designer.
The films were premiered at The Wall Street Journal Magazine’s fifth annual Innovator Awards on November 4, 2015 and were released online the following day.
With five global editions spanning 62 countries, WSJ. Magazine—which publishes 12 issues a year—is The Wall Street Journal's luxury-lifestyle publication dedicated to the power and passions of the Journal's readership.