The WSJ. Magazine 2016 Innovators are an outstanding group of individuals recognized for setting new ground in their fields. The innovators are honored at a red carpet gala at the Museum of Modern Art, and each awardees’ story is showcased in a video tribute by MediaStorm.
This year’s winner in the field of music is WSJ. Magazine 2016 Innovator: The Weeknd.
What are the new rules for writing a number 1 hit in 2016? If anyone knows the answer to this question - it’s Abel Tesfaye, known as the Weeknd. With five chart-topping albums in just five years, The Weeknd has redefined the genre. His lyrical vulnerability, combined with a unique melodic voice, has made him what MTV calls the most ambitious artist of 2016. Part of The Weeknd’s allure has been his carefully crafted enigma. Until recently, he stayed out of the press and self-released his albums online He wanted people to focus on the music, not him. In this vein, when developing a video to celebrate his achievements as an Innovator, he asked his good friend and collaborator, Doc McKinney to speak on his behalf. The result is an honest, reflective portrayal of an artist who still prefers to be known just for his music.Client: WSJ. MagazinePublished:
November 3, 2016