Using Wordpress as a light-weight framework — in conjunction with an existing theme that met 90% of the requirements right out of the box — the core of the site was ready to deploy quickly, allowing the bulk of our time to be spent on migrating the existing content, creating additional content, tweaking the design, and adding new features.
A dedicated page was created for each Grant recipient in order to share their work and biographic information, and a new Recipients roll-up page was created to offer an easier and more attractive way to browse the work of all 33 of the Grant's past recipients.
In addition to larger and more interactive galleries to showcase each Grant recipient's still images, the MediaStorm Platform
was used to manage and display related video. The MediaStorm Platform's Share
functionality will allow for exposure to a larger audience.
To keep the audience informed, a Mailchimp newsletter list was created, and — along with the website's blog feed and Facebook page — these three elements were featured more prominently on the website.
Sponsors of the Fund were also given more weight on the website by displaying their logos in the footer on every page, and also in the sidebar in the blog, both as a means to encourage additional sponsors and also to thank those who have already given their support.
The blog itself was another new feature to the website, allowing the Fund to communicate with its audience with more frequency than has been the case in the past, where updates to the website were by and large restricted to the yearly Grant recipient announcements.
Finally, the management of communication and delivery of assets from each of the 33 individual recipients was handled via Google Docs, which enabled us to stay on top of the progress and dependencies along each step of the way in a collaborative manner.
The W. Eugene Smith Memorial Fund was created in 1979 to honor the memory of W. Eugene Smith, an American master photo essayist and journalist, by giving an annual production grant in documentary photography. Since its founding, grant recipients have confronted issues including, but not limited to, prostitution, discrimination, addiction, homelessness, poverty, AIDS, and illegal immigration.