Three years. Six revolutions. Nine women. Fighting for peace in a state of war.
MediaStorm partnered with the award-winning team at The Trials of Spring, a major cross media event that tells the stories of nine women on the front lines of change in Egypt, Tunisia, Libya, Syria, Bahrain and Yemen, to build a website showcasing its short films and design a digital distribution and social media strategy.
The Trials of Spring launched as a special event on The New York Times homepage on Sunday, June 7, 2015: six shorts in six days culminating with the World Premiere of the feature documentary at the 2015 Human Rights Watch Film Festival on Friday, June 12, 2015.
MediaStorm designed and built the project’s website and leveraged The MediaStorm Platform to package and distribute the short films. It also developed a digital distribution outreach and social media engagement strategy for the online component of the project. Our social media campaign, anchored by #DoWomensVoicesMatter and robust outreach, has helped the Trials of Spring launch a major, international conversation about the role of women in peacemaking efforts around the world.
Our partnership yielded excellent results: we reached out to over 150 international and domestic media outlets, thought leaders, NGOs, and other influencers to share the message of the Trials of Spring and gain significant resposts of the content. Our social media campaign engaged thousands of viewers and led them to take action--demanding that women’s voices be included in peacemaking and nation building efforts.
Client: Fork FilmsPublished:
June 7, 2015